10. Facebook EdgeRank The new Facebook Hybrid News Feed has two main settings: Top Stories - filters content based on EdgeRank Recent Stories - shows most of the content published by your Facebook friends/ pages in chronological order There are three factors that are used to assess the EdgeRank of a Facebook update or ‘object’: Affinity – number and type of interactions between fan and the object - different types of interaction are weighted differently depending on amount of engagement require Weight – type of object (link, photo or video) different types of objects are weighted differently Time Decay – the value of an object decreases as it gets older
11. Facebook Insights for Pages http://www.insidefacebook.com/2011/10/17/page-insights-exports/
15. But how does Facebook integrate with other content on the web?
16. Recapping the Social Graph First coined by Mark Zuckerberg Your social graph is a digital map of your personal identity, your primary friends and everything you share with them.
17. It all comes down to integrating web pages and content with the social graph…
22. Social Graph to Open Graph Facebook’s “social graph” consists out of connections between people, Facebook content and Facebook pages In 2010, Facebook expanded on this model, introducing the Open Graph protocol This made it possible to add objects to the social graph that were outside Facebook
24. Open Graph Protocol Enables you to integrate web pages and content into the social graph – turning your web page into a graph object The most simple example of using the open graph protocol is the Like Button Implemented by adding <meta> tags to your web page so you can specify structured information about your web page http://developers.facebook.com/docs/opengraph/
27. Open Graph Protocol Properties http://developers.facebook.com/docs/opengraph/ The most common Open Graph protocol properties are: Object Title (og:title) – the title of your object as it appears in the graph Object Type (og:type) – the type of your object e.g. movie, article, blog etc Object Image (og:image) – the image you want associated with your object Object URL (og:url ) – the URL of your web page or content Site Name (og:site_name) – the name of the website where your object sits Object Description (og:description) – the description of your object You can also add properties for location and contact details
28. All objects in the social graph are connected to each other via relationships
32. What is the Graph API? It provides a simple and consistent view of the social graph, representing objects and the connections between them The Graph API enables developers to read and write data into Facebook Authentication is required for each individual Facebook user usingh oAuth 2.0
Although this point is the last one made, it is the most important of them all and must be achieved first. Other marketing objectives will follow. Reflects changes in the nature of marketing – gone are one to many messages, it is better to engage in a two-way conversation with your readership..
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.
Definition of Social Media Brief description and examples of each.