This document appears to be a presentation for the Fraser Valley Social Media Meetup on January 20, 2012. The presentation discusses building online communities through social media and sharing one's personal or business brand. It also provides examples of how Tekara Organizational Effectiveness has leveraged social media for thought leadership and dual branding, and shows metrics tracking their growth on Twitter, Facebook and their website from July to January.

1. Welcome!
Fraser Valley Social Media
Meetup
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

2. Having Conversations that Matter
@TyrellMara
Tekara Organizational Effectiveness
@TekaraInc
facebook.com/TekaraInc
#FVSM
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

3. @TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

4. Who
are YOU?
Who you are
What It doesn’t matter
becomes your
How what you do, it’s why you
screen or filter This is
WHY do it
problem with
- True friends don’t care
Traditional
Networking as much about what you do for
work as they do about
Before you
Qualified Self Discovery leverage Social Media, you
Community based must understand the WHY of
on Personal or who you are and why you do
Business Brand what you do!
Great
Conversastions Building Perspective Opinion
Networks and
Communities Confidence WHY?
How do you
feel and act?
Great Personality
Conversastions
Values
Learning Personal Brand
We live this
Personal every day
Raw Brand How To =
Passionate Awareness
Authentic Real Consciously
We build and
this our whole Unconsciously
lives
Return on Network
Investment Referral
Real Engine
Relationships
Personal ROI
Brand
Ambassadors
Business ROI
New New
Business Business @TekaraInc
Relationships Community
facebook.com/TekaraInc
Friday, January 20, 2012

5. Where are We Going?
Who am I?
The Foundation: Building Online Business Case
Your Brand Communities @TekaraInc
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

6. Social Media ...?
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

7. Why?
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

8. How Great Leaders Inspire Action
A TED talk by Simon Sinek
What
How
WHY
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

9. #YouMatter
Social Media
=
A Unique Voice
@TekaraInc
Image Source: Polyvore, Mrsdkrebs
facebook.com/TekaraInc
Friday, January 20, 2012

10. Social Media has created a level playing field where each
individual and business has the opportunity to express their
Unique Voice
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

11. What is your brand’s “WHY”?
What is your Unique Voice?
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

12. Building Online Communities
Intentional Conversations and Relationships
=
Opportunity
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

13. Building your Community
Follow the Follower
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

14. Building your Community
Ask Questions
@TekaraInc
Facebook Source: http://www.socialmediaexaminer.com/how-to-measure-your-facebook-engagement/
facebook.com/TekaraInc
Friday, January 20, 2012

15. Building your Community
Listen to the Conversation!
@TekaraInc
Image Source: http://markledden.wordpress.com/2010/08/16/why-i-love-hootsuite/
facebook.com/TekaraInc
Friday, January 20, 2012

16. Building your Community
Listen to the Conversation!
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

17. Building your Community
How do you define Community?
What type of conversations are taking place?
What type of relationships are being built?
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

18. A Social Media Business Case
Tekara Organizational Effectiveness
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

19. Tekara’s Social Media Strategy
Leveraging Assets
=
Thought Leadership Blog
Social Media Training
=
Dual Branding Model
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

20. Social Media Metrics and Measurements
Twitter July 1st Jan 1st
Followers 140 1,000
RT’s 20 310
Mentions 85 1200
3000
1200
2250
1500
310
1000
750
20
0 85
140 @TekaraInc
facebook.com/TekaraInc
July January
Friday, January 20, 2012

21. Social Media Metrics and Measurements
Facebook July 1st Jan 1st
Fans 8 130
Engagement 0 ... :( 10%
200
150
10
130
100
50
@TekaraInc
0 08
facebook.com/TekaraInc
July January
Friday, January 20, 2012

22. Social Media Metrics and Measurements
Website July 1st Jan 1st
Unique Visitors 230 480
Pageviews 1458 2068
Notes:
- Blog is most viewed site on page
- Top 5 Referrers of Traffic to Webpage are Social Networking sites
- Increase in Organic Search Traffic
3000
2068
2250
1500 1458
750
480
0 230 @TekaraInc
facebook.com/TekaraInc
July January
Friday, January 20, 2012

23. My Life at a Coffee Shop
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

24. Your Challenge!
Take ONE meaningful online relationship you have created
offline!
Share with everyone through the #FVSM hashtag the
“WHY” of your personal or business brand!
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

25. When can we have coffee?
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012

26. Thank you!
Fraser Valley Social Media Meetup
Tyrell Mara
www.tyrellmara.com
@TyrellMara
Tekara Organizational Effectiveness
www.tekara.com
@TekaraInc
@TekaraInc
facebook.com/TekaraInc
Friday, January 20, 2012