Today, design needs to tell a story, and because of this, it is especially important for us as web designers to work and collaborate with not just other designers, but also developers, to understand how our design can tell better stories. Gathering unknown insights into problems is key to push boundaries and change the ways that we interact with technologies. In this talk, I aim to highlight a few ways in which designers and developers can establish a good foundation to tell better stories through their craft, and by working together as interdisciplinary teams.

1. Design as a story

2. my story
- @tylerwilman

3. 3Ideas
&
Experiences

4. Design is not just what is looks like and
feels like, design is how it works.
- Steve Jobs

5. discovery

6. discovery
sitemap & userflow

7. discovery
sitemap & userflow
research & exploration

8. discovery
sitemap & userflow
research & exploration
wireframes

9. discovery
sitemap & userflow
research & exploration
wireframes
functionality

10. discovery
sitemap & userflow
research & exploration
wireframes
functionality
design

11. discovery
sitemap & userflow
research & exploration
wireframes
functionality
design
development

12. % Involved
in a Project
0
100
design phase development phase

13. % Involved
in a Project
0
100
Designers
design phase development phase

14. % Involved
in a Project
0
100
Designers
design phase development phase

15. % Involved
in a Project
0
100
Designers
developers
design phase development phase

16. % Involved
in a Project
0
100
Designers
developers
design phase development phase

17. 1working together,
solving problems

18. A sunflower seed and a solar system are the same
thing; they both are whole systems. I find it easier to
pay attention to the complexities of the smaller than
pay attention to the complexities of the larger.
That (...) is why I am a craftsman. It’s a small
discipline, but you can put an awful lot into it.
- Adam Smith, Knifemaker

19. finding smarter
solutions together

25. 2asking why

26. “Good designers concern themselves with
the Who the What and the How.
The Message, the Audience,
and the Mechanics.”
- Mark Boulton, The Manual

36. 3telling a story

39. storytelling with
design has the
same principles.

49. There is power
in storytelling.

50. Communicate about details, design & function
to reveal problems that need to be solved.

51. Communicate about details, design & function
to reveal problems that need to be solved.
Get to the “Why” of a problem and
understand reasoning.

52. Communicate about details, design & function
to reveal problems that need to be solved.
Get to the “Why” of a problem and
understand reasoning.
Look at the ways people interact with
technology to create a meaningful experience.

53. There are greater
stories in
working together.

54. thank you.