This deck presented basics of using Facebook for business covering 3 main topics: Tagging other businesses, sharing someone else's post on your Facebook business page, and boosting a post to a targeted audience.
YouScan Company Overview - Social Media Listening with Visual Insights.pdf
How to use Facebook like a semi-pro
1. How to use Facebook like a semi-pro
Tyler Jacobson
Head of Digital Marketing, Philosophy Communication
@TylerNvrSleeps
June 20, 2016
2. Tagging Businesses in a Facebook
Post
Why?
• Let’s brands know that you’re talking about them
• Increases opportunity for engagement
• (which will help) Extend your organic reach
5. Sharing Posts
Why?
• Third-Party endorsement (other people talking about
you nicely = trust)
• Spreading the love to other businesses
• Gives you a reason to be in the newsfeed of your
fans
14. Boosting Posts
Why?
• Increase your visibility in the newsfeed
• Attract new fans
• Increase clicks to your website, attract RSVPs to your
event, sell products, increase email newsletter
subscribers, and more
15. Boosting Posts
WARNING:
Facebook will only give your brand a finite amount of
space in the newsfeed. Ask yourself: “Will my paid
efforts compete with my organic efforts for attention?”
before boosting
27. Boosting Posts
NOTE:
Facebook used to have complicated rules about text
and images. This has just changed.
SocialMediaExaminer.com article:
http://bit.ly/28K9BHy
The less text on the image, the better off you are.
28. Tyler Jacobson
Head of Digital Marketing, Philosophy Communication
@TylerNvrSleeps
Want to talk marketing? Get in touch!
Tjacobson@philosophycommunication.com
http://www.philosophycommunication.com
Download This Presentation at:
http://bit.ly/NunYa062016
Questions?
.