9. The Evolving Local Use Case Yellow Pages Local Search Recommendations Social Engagement Brand Engagement Commercial Engagement Navigation Interaction
10. Local Businesses and POI – An irregular , but extremely rich topographic network
11. Employing POI and Business Listings as topographical nodes brings its own problems…
12. Subway Restaurants Subway Sandwich and Salad Subway Sandwich and Salad Shop Subway Subs and Salads Subway Restaurants Subway Subs Subway Shop Subway Sandwich Shops Subway Sandwichs Subway Sandwiches and Salads Subway Restaurant Subway Sandwiches Subway Sandwiches and Salads Subway Sandwich Shop Subway Subway Sandwiches and Salad Subway Sandwich and Salads Subway Sandwich Poor/Absent Canonicalization
15. Webpage URLs have become URIs Identifiers for people, places, things http://developers.facebook.com/docs/opengraph/
16.
17. 14.5m entities pointing to over… 1.5b references found across… 4.7m domains US Local Dataset
18. http://continuations.com/post/4365211963/the-web-stp-challenge-making-apis-useful We need more STP [Straight Through Processing] for the web so that we have fewer stove pipe services and can move to a seamless web instead. The obstacle is no longer a lack of APIs […] the problem is a lack of data mapping/unification services. - Albert Wenger http://twitter.com/#!/cdixon/status/49906284492881920
19. We are able to focus on our core vision of geotagging the web’s content and information while also providing our developers with a great Places Database that is open and free to use.
20. How easily men could make things much better than they are -- if they only all tried together - Winston Churchill
These coordinates can map to the US, which has its own array of contextual associations… http://open.mapquestapi.com/nominatim/v1/details.php?place_id=4476130 http://www.flickr.com/photos/mav16/3557076001/ http://www.flickr.com/photos/expressmonorail/2531144122/ http://www.flickr.com/photos/video4net/4079991429/
They also map to California, which has its own, different context… http://open.mapquestapi.com/nominatim/v1/details.php?place_id=79413431 http://www.flickr.com/photos/muftirythm/5181074455/ http://www.flickr.com/photos/caccamo/1253844134 http://www.flickr.com/photos/the_tahoe_guy/4415371647/
And of course to San Francisco, which also has its own context independent of others… http://open.mapquestapi.com/nominatim/v1/details.php?place_id=36061747 http://www.flickr.com/photos/alex-s/80040426/ http://www.flickr.com/photos/salim/402618628/ http://www.flickr.com/photos/26063464@N03/3633118346/
The coordinates actual map directly onto an Adult ‘Novelty’ shop, which of course has entirely different associations… Google streetview Image http://www.flickr.com/photos/mmemarilyn/2021853367/ http://www.flickr.com/photos/netzanette/3822981633/ http://www.flickr.com/photos/preppybyday/5076899310/
Diff. between grid and graph Coordinates provide location, Businesses and POI provide context Semantic hooks on which we hang activity http://www.flickr.com/photos/iconolith/253426954/