Two Pi Team's Guide to Community Management

About: Two Pi Team.
Two Pi Team was founded in 2005 and offers
a range of game-related services with a focus
on MMOGs.
Our 28-strong team provides professional forum
moderation and supervision, as well as community
management, localisation, translation and other
game-related services.

About: Two Pi Team.
Two Pi Team’s client base includes:
Two Pi Team creates functioning and strong communities,
ensuring their clients enjoy an excellent reputation.

What does
Community Management mean?
Let’s start with the basics!
What is Community Management in the
first place? What does it stand for?

• The original notion of Community roughly defines a
collective sharing of at least one common interest
and building up an identity of its own.
• The term of Manager, in economics,
serves to describe an executive.
• In sports or in the field of arts it means an agent who
in particular solves organisational and business
issues for his clients.
What does

So we should ask ourselves:
• Is the Community Manager an executive?
He should be – within the company’s structure.
But should he be for the community, too?
• Is the Community Manager an agent?
He should be – for the community.
Exactly how he is to bring this into
accordance with his task within the
company, remains to be clarified.
What does

And whereis the Communitythat the
Community Manageris an agent for?
Community Management
should be understood as
central interface.

• Taking care of the Community
• Interaction with the Community
• Granting a smoothly flow of information
• (Making contributions to the) Development of Marketing Strategies
• Meaningful and significant reporting for the Developer and/or Publisher
• Interactive tie inhouse between the departments
Some of the
Community Manager‘s main tasks

How should Community Management
be integrated into a company’s structure?
Please don’t:
Pressure is being
applied from “up high”.

„The ideal situation: All departments communicate with each other.”
How should Community Management
be integrated into a company’s structure?

Each company has to identify and decide by themselves
which philosophy they follow and which structure and tasks
the community management has in its goals.
But one thing should be taken into consideration:
Community Management
internor extern?
The community is the heart of the game:
The Community Management is its lungs.
Even if the heart might not always beat in the same
pulse, the lungs should always provide enough oxygen.

That can be seen best by telling which
skills a Community Manager has to have:
• He must be able to tackle something with passion and
yet understand and comprehend cooly calculated facts.
• He must be sensitive, but thick-skinned at the same
time. He should not only enjoy a game, but understand
the underlying processes involved in producing and
operating it as well.
But what is Community Management?

• He must possess an excellent faculty of speech,
without sounding artificial.
• He must be flexible in many aspects and still have solid
cornerstones to get his bearings from.
• He must be an entertainer without making a fool of
himself. He simultaneously is a buddy and a person of
respect. A lone warrior and a 100% team worker.

• He is a mouthpiece pointing in two directions, a double
simultaneous translator: interpreting from the company
to the community and vice versa. Ideally, not only does
he understand the language of the community, but also
that of the developers, of business people, of
marketing, of the different cultural and linguistic circles,
etc., etc.

• A Community Manager is constantly tearing himself
apart. There is a reason why it is said that a
Community Manager’s “half-life-period” ranges
between three to five years – after that he’s burned out,
is outspent because he’s perpetually strained himself
beyond his limits. Here again, we strongly recommend:
Don’t leave him to fight all by himself!

The Goal is to get as much Members
with a smiling face as possible. Look out
for traps and bonus cards and you will be
the lucky winner at the end.
So let‘s get started!
The Gaming-Community:
A Community Game

A Community Game

Trap-Card: You get swamped with
work from many other departments
to help them, so you do not have
the time to care for the community
and to interact with them.
A Community Game

You´ll get ONE MORE chance.
Try again and draw a new card.
A Community Game
Bonus-Card: Special Community Fertilizer.
„Game Keeping & Care“

Trap-Card: Epic Fail.
You fail to communicate
in different languages
simultaneously.
A Community Game

Trap-Card: You missed the
opportunity to communicate
important facts like missing ingame
items, changes in the pricing policy,
changed items in the boxes and so
on.
The community will find out on their
own when all is too late.
A Community Game

A Community Game
Bonus-Card: Interaction & Involvement

A Community Game
Bonus-Card: Reward the Community

Trap-Card: Exclusive Information
for the Press only.
A Community Game

You´ll get ONE MORE chance.
Try again and draw a new card.
A Community Game
Bonus-Card: Exclusive Information
for the Community

A Community Game
Bonus-Card: Thinking of the
whole Community

Imprint
Two Pi Team
Owner:
Nadja Bastawi, Dipl. Oec. (CVO)
n.bastawi@two-pi-team.de
Thomas Lagemann (CEO)
t.lagemann@two-pi-team.de
Gerresheimer Str.9
D-40721 Hilden
Germany
Tel: +49 (0)2103 322 76
www.two-pi-team.com
Graphic & Animation:
Sabrina Rentzschke
Sound:
Wolf Detsch & Sabrina Rentzschke
Member of:
The future of gaming is:
COMMUNITY
COMMUNITY COMMUNITY!
Quote: David Perry on GCDC, Leipzig 2008 © Two Pi Team, Quo Vadis 2009, Berlin

Two Pi Team's Guide to Community Management

Empfohlen

Empfohlen

Weitere ähnliche Inhalte

Ähnlich wie Two Pi Team's Guide to Community Management

Ähnlich wie Two Pi Team's Guide to Community Management (20)

Kürzlich hochgeladen

Kürzlich hochgeladen (20)

Two Pi Team's Guide to Community Management