The slides provide an intro to the EngageReaders platform, used by newspaper publishers to track and predict behaviour of their readers.

1. The way we make use of data is
changing the world.
Roadshow Dublin, February 9th, 2017
UNDERSTAND & ENGAGE YOUR EPAPER AUDIENCE
FASTER & SMARTER DECISIONS

2. Decisions in newsrooms are based on gut feeling.
http://www.thetimes.co.uk/

3. Based on scientific research, we built a new analytics solution
to enable faster and smarter decision making
Check this short video and see how the body reacts to digital reading
http://www.twipemobile.com/what-happens-in-our-body-while-reading/
Academic Research Dashboard & daily insights
Developed with
support of

4. EngageReaders measures and predicts Active Time and
Positive Affect
Positive
Affect
Active
Time
&
Reader
Engagement

5. Daily insights are delivered via mail, phone or newsroom
dashboards

6. Our machine learning algorithms highlight sparkling articles
and hidden gems
CONTENT INSIGHTS COMPOSITION INSIGHTS READER INSIGHTS
• Regional breakdown
• High engagement
• Underperformers
• Predictive Model
• NextGen / Replica
• Reader Segments
• NPS measurement

7. Easy integration in any publishing solution on all platforms
Dashboards Big Data SDK

8. EngageReaders benefits the entire organization
For the newsroom: Content & Composition Insights
 Faster matching of changing reader preferences with content/composition
For the sales & marketing team: Activation & Churn Reduction
 Ability to identify readers at risk and communicate commercial packages
For product development: Tailored Products
Better adapted products towards different reader segments

9. Contact us for a demo
contact@twipemobile.com