The full report is available at http://twintangibles.co.uk/products/diy-crowdfunding-report/

1. DIY CROWDFUNDING
Crowdfuture : Rome 2013
Tim Wright
twintangibles.co.uk
@twintangibles

2. Do It Yourself Crowdfunding
Definition
The process of a crowdfunder not placing
their campaign on any of the recognised
crowdfunding platforms and choosing to
run it themselves typically via their own
online presence.
This is not the same as “white-labeling”
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3. Early Exponents
Brewdog
Started before the availability of platforms
App.Net
Mavericks and independent
Lockitron
Rejected by a platform
Star Citizen
Follow on from a platform fund
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4. Brewdog
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5. twintangibles.co.uk
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6. Lockitron
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7. twintangibles.co.uk
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8. Key Drivers
The increasing number of successfully crowdfunded
projects
A desire to maximise returns by avoiding the costs
associated with using a platform
Increasing restrictions on many crowdfunding platforms
The perceived decreasing advantages of discoverability
on a major platform as they become more crowded
Lower cost and higher availability of tools to enable it
Integrates into digital business models
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9. When DIY is Chosen
Having a significant established “crowd asset”
Serial project – iterations
Project has distinctive/niche characteristics
Lack of availability of suitable platform/National
Need for Flexibility/Customisation
Moving from Crowdfunding to e commerce
Otherwise excluded
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10. Low, Flexible &
Non Strategic,
Using The TAMP Process
TARGETS
H
h
ig
DIY Zone
w
Lo
R
High, Inflexible &
Strategic,
re
ui
eq
d
y
ilit
b
xi
le
F
Little Social &
Relationship capital
Low Skills, Little Resource
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Decision Threshold
AUDIT
Significant Social &
Relationship capital
High Skills, Deep Resource

11. The Risks and Considerations
Visibility
Trust
Will you get it?
Who are you?
Diligence
Skills
How sure are you?
Do you have them?
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12. The Tools
Four main types:
Plug-ins and Themes
Discrete Platforms
Open Source
Self Builds
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13. The Future Landscape
We predict that the sector will continue to grow as:
• Popular crowdfunding platforms become
increasingly crowded
• Platforms become increasingly restrictive in
listing rules
• The value of crowd assets are increasingly
recognised
• Crowdfunding continues to become a familiar
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14. Growth Points
Follow on or second funding rounds
Products & services with an incremental
development path
Larger brands who wish to leverage their
established “crowd assets”
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15. The Report Will Be Released
Wednesday 23rd October
Available at:
www.twintangibles.co.uk
Price: £ 9,99
Questions Contact:
tim@twintangibles.co.uk
+44(0)7717 714 595
twintangibles.co.uk
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