Social media presents both opportunities and threats for businesses. It is increasingly pervasive and affects society, culture and the economy. Nearly all millennials use social networks, and user-generated content makes up a large portion of search results. However, there is no single approach for businesses, and social media needs to be addressed thoughtfully with a plan to listen, engage, and monitor over the long term. It can disrupt businesses and change what they must do to have conversations and build trust with customers.

1. Social Media Business Opportunity or Business Threat? 01/09/11 Hamilton Contact us +44(0)7717714595 www.twintangibles.co.uk [email_address] twintangibles 2011 social media at work consulting – strategy - research

2. Which Do You Know?

7. Tribes Your tribes are assets

8. Reach

9. Porters Value Chain

10. Porters Value Chain Updated http://en.wikipedia.org/wiki/File:Porter_Value_Chain.png

12. What You Once Did Image credit http://www.imageafter.com

13. You Must Now Do Image credit http://www.imageafter.com

17. Porters Value Chain Updated http://en.wikipedia.org/wiki/File:Porter_Value_Chain.png

18. The Long Tail Products Popularity " We sold more books today that didn't sell at all yesterday than we sold today of all the books that did sell yesterday." Josh Peterson - Amazon

20. Action Plan Audit & Evaluate Intent Resource Targets Choose Channels Engage Monitor Listen

22. Get Involved 120+ FREE events 19 th - 23 rd September Register from 6 th Sept. http://socialmediaweek.org/glasgow

23. www.twintangibles.co.uk [email_address] @twintangibles social media at work