Slides for today's http://20minute.academy webinar introducing the new Toolkit Platform of Constant Contact.
Please find more information on my blog: http://businessbluebird.com/constant-contact-toolkit/
3. Grow with Constant Contact
Get results fast, with affordable, easy-to-use
engagement marketing tools and free coaching.
Offers
& Promotions
Events
& Registrations
3
Newsletters
& Announcements
Feedback
& Surveys
4. Marketing has changed
Goals and objectives
4 Pillars of Marketing Success
Get found (discoverability)
Nurture relationships, grow your lists,
increase loyalty
Use campaigns that drive action
Analytics and decision-making
Next steps
4
Agenda
12. Goals & objectives
22
Marketing goals
Reach new customers, donors
Drive repeat business, support
Nurture leads and relationships
members, advocates,
volunteers
Engage
Increase donations, revenue
13. Goals & objectives
Get more specific with objectives
23
Drive donations this month
Deliver content to tradeshow leads
Fill seats on a Sunday
14. Goals & objectives
Get more specific with objectives
24
Fill seats on a Sunday
15. Goals & objectives
29
Is it a good objective?
Three questions to ask
1 2
Will achieving this
objective help my
business grow?
Is this objective
attainable?
3
How will I
measure it, or
my progress
towards it?
17. 32
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
18. 33
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Mobile
Search & SEO
Social
Listings
19. 34
4 Pillars
Getting found &
discoverability
Engage &
nurture
relationships
Campaigns that
drive action
Analytics &
making
decisions
Engagement
marketing
List growth &
management
Loyalty
Permission
CASL
compliance
THANK
YOU
Bonus
Of fer !
Mobile
Search SEO
Social
Listings
20. Engagement
marketing
List growth
management
Loyalty
Permission
CASL
compliance
THANK
YOU
Bonus
Of fer !
35
4 Pillars
Newsletters
Announcements
Feedback
Surveys
Offers
Promotions
Events
Registration
Getting found
discoverability
Engage
nurture
relationships
Campaigns that
drive action
Analytics
making
decisions
Mobile
Search SEO
Social
Listings
21. Results
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing
Newsletters
Announcements
Feedback
Surveys
Offers
Promotions
Events
Registration
Engagement
marketing
List growth
management
Loyalty
Permission
CASL
compliance
THANK
YOU
Bonus
Of fer !
36
4 Pillars
Getting Found
Discoverability
Engage
Nurture
Relationships
Campaigns That
Drive Action
Analytics
Making
Decisions
?
Mobile
Search SEO
Social
Listings
22. 37
4 Pillars
Getting Found
Discoverability
Engage
Nurture
Relationships
Campaigns That
Drive Action
Analytics
Making
Decisions
Newsletters
Announcements
Feedback
Surveys
Offers
Promotions
Events
Registration
Engagement
marketing
List growth
management
Loyalty
Permission
CASL
compliance
THANK
YOU
Bonus
Of fer !
Results
reporting
Analytics –
“so what?”
Adjustment
and iteration
Hypothesis
testing ?
Mobile
Search SEO
Social
Listings
29. SPECIAL OFFER
Sign up for your Constant Contact Account Today
• Free Campaign Design($199 value)
• Free Initial Account Set-Up( $120)
• 30 Minute Consultation
• List upload
• List segmentation
• Free Webinar or Quickstart workshop
• Free month on Constant Contact Account up to 500 names
For Existing Customers
• 30 Minute Review of your last campaign($65)
• Review content
• Review subject
• Review results metrics
• Discuss possible improvements
• Free Webinar or Quickstart workshop
Frithjof Petscheleit
BlueBird Business Consulting
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PHOTO
HERE
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