Slides for my presentation at the Fierte Canada Pride 2012 Conference & Annual General Meeting Kelowna, British Columbia How to promote your event using Social Media Tools #2012FCP

1. HOW TO PROMOTE YOUR EVENT

2. FLIGHTPLAN
• Earned Marketing
• What is Social Media?
• Facebook
• Twitter
• Reporting from your Event
• Q&A

3. EARNED MARKETING

4. WHAT MAKES MEDIA SOCIAL
• A new Dimension to
• Marketing
• Customer Service
• Communication
• Networking
• A new Customer
• Connected
• Informed
• Greater Reach

5. WHO IS USING SOCIAL MEDIA?

6. SOCIAL MEDIA IS A MARATHON
• Consistent Quality Content
• Start well before the event
• Activate your Network
• If you decide to have a
dedicated presence – plan to
maintain it!

7. OK….. BUT WHAT?
Facebook
• Largest number
• Easy access
• Your target audience
• Users > your Fans
Twitter
• Open Platform
• Find customers by keywords
• Users might not know you
before

8. FACES OF FACEBOOK
Private Profile Brand (Fan) Page
• Friends • Likes
• Private information • Promote your business
• NOT for promoting your • No Personal information
business collected
• “Subscribe” to public figures • Indexed by Google
• Various levels of privacy • Open to the Internet
protection
• Facebook Pages often rank
higher than web sites

9. FACES OF FACEBOOK
Groups Brand (Fan) Page
• Good for small groups • Likes
• Hard to manage • Promote your business
• No Personal information collected
• Don’t ask people without
asking! • Indexed by Google
• Open to the Internet
• Facebook Pages often rank higher
than web sites
• Run contests and sweepstakes
(additional apps required)

10. FACEBOOK EVENTS

11. QUESTIONS

12. TWITTER
BEFORE THE EVENT
• Talk about Event • Utilize your network
• Ask Questions • Build excitement
• Push the link to more • Connect participants
information
• Introduce the
#hashtag

13. #HASHTAG
• http://youtu.be/jGbLWQYJ6iM

14. THE RIGHT #HASHTAG
Why? How?
• Helps Audience keep track • Short
• Helps Branding • Unique (if possible)
• Draws attention • Avoid Acronyms
• #2012FCP = Targeted
• Research existing #hashtag
• Explain Hashtag if needed

15. Make a Badge
Timebadger.com
Twibbon.com
Allow your fans to show
their support

16. REPORTING FROM YOUR EVENT
Why? How?
• Draw interest to your cause • Dedicated Twitter crew
• Report for people who couldn’t • Dedicated Twitter account (?)
make it
• Tweet Pictures, results….
• Motivate audience for the next
• RT Participants
event
• Answer questions in real time
• Promote your organisation
• “Cover it Live”
• Create a lasting impression

17. COVER IT LIVE
• http://www.coveritlive.com/