In between all the webinars and seminars I teach about CASL I focus on email marketing with Constant Contact. My recent posts focus on Social Media tools and CASL Don’t Get Caught – Canada Anti-Spam Legislation and LinkedIn Using Facebook Profiles For Business Means Breaking The Law But even our regular emails fall under the new Canada Anti-Spam Legislation. CASL demands that all commercial messages (CEM) contain the following information: Name of the sender Physical address of the sender Electronic address of the sender An easy and working way to unsubscribe from future messages All of this can be done with an email signature. I use Outlook 2010 but most other email systems will let you use the same. Here is the link to the free tool I use: http://htmlsig.com/

1. Creating a CASL
Email Signature
20minute.academy June 18th 2014
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2. http://htmlsig.com/
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7. <a
href="mailto:frith@bluebirdbc.com?subject=Unsubscribe"
>Unsubscribe</a>
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8. Remove empty fields
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