This is a modern day fairy tale about how the Internet has evolved; how the digital industry has grown up and how Social Media is changing everything. We also provide (in our opinion) a glimpse of the future. If you work in social media, in digital, or in a business that incorporates social media into their communications...you might enjoy it.
1. @TwankersUK
http://twankers.co.uk
Social Media
A Modern Day Fairy Tale
Tuesday, 16 February 2010
2. Once upon a time...
...not so long ago...
âThe Internetâ
There was a far away land called
Tuesday, 16 February 2010
3. It was a happy place...
Happy Place
The people who lived there
were called âGeeksâ
Tuesday, 16 February 2010
4. The âGeeksâ used to spend
hours on their computers...
...and consume lots of ïŹzzy
pop and crisps
(thatâd be âChipsâ in yankee doodle dandy speak)
Tuesday, 16 February 2010
5. They were very easy to spot
They had very large heads,
to protect their very large
brains
They were very shy, but
always smiling
They were also very, very
clever. Oh yes! Very bloody
clever.
Tuesday, 16 February 2010
6. Then one day,
âBig Businessâ
got wind of the âThe Internetâ
Tuesday, 16 February 2010
7. âBig Businessâ wasnât
nice. It was very serious and
interested in one thing.
Gold!
Tuesday, 16 February 2010
8. âBig Businessâ people
were also very easy to spot.
They wore suits, talked
louder than necessary,
were greedy and told
ïŹbs...big ïŹbs!
You could always tell
when they were
ïŹbbing...their lips moved
Tuesday, 16 February 2010
9. They liked the look of
âThe Internetâ
And driven by greed they
moved in...en masse
Tuesday, 16 February 2010
10. âShit & Bugger!â
Shit &
Bugger!
The âGeeksâ said.
âAll our techie fun is about to
be spoiltâ. But remember...
Tuesday, 16 February 2010
11. ...they were very clever.
They struck a deal with
âBig Businessâ
(There were press releases and everything!)
Tuesday, 16 February 2010
12. âBig Businessâ, now
dangerously armed with a
little bit of information
Bu
y
ou
rs
tu
ff!
!
...introduced
âMarketingâ to âThe Internetâ
Tuesday, 16 February 2010
13. The âGeeksâ buggered off
underground with all their
gold...
...and discovered Sex!
Tuesday, 16 February 2010
14. âMarketingâ became the
dominant force. For many
years âThe Internetâ was ïŹooded
with false expectations
Tuesday, 16 February 2010
15. ...then something happened.
A new breed appeared.
The offspring of the âGeeksâ had
grown up.
Surprisingly, they were very sexy.
They called themselves âGurusâ
Tuesday, 16 February 2010
16. The âGurusâ had created a
new district of âThe Internetâ
They called it âSocial Mediaâ
How cool is that!
Tuesday, 16 February 2010
17. âSocial Mediaâ brought the fun and
sharing back to the people
Everyone could join in. Even the aloof
and up their own arse, celebrities went
there...mainly to boost their egos.
Tuesday, 16 February 2010
18. âSocial Mediaâ thrived.
It was party time!
âWoo get down!â They said
A new interactive culture was created
Tuesday, 16 February 2010
19. âBig Businessâ was
scared and confused
âMarketingâ became a
diminishing force, it was being
replaced by honest opinion
Tuesday, 16 February 2010
20. To their credit âBig Businessâ
tried to understand âSocial Mediaâ
But regularly f*cked it up in a big way
...they just couldnât stop âMarketingâ!
Tuesday, 16 February 2010
21. They needed to understand
âSocial Mediaâ better
BES
T
DEC BY
200
9
So they tempted some of the
âGurusâ with gold....foolâs gold.
Tuesday, 16 February 2010
22. Some of the âGurusâ
succumbed to temptation.
You know who you are!
Insert your face above
These became known as
âTwankersâ
Tuesday, 16 February 2010
23. The âTwankersâ got a little carried
away with all the hype and lost touch
with the reality.
n tca mp Fancy Fan Pagessmw
#
asur eme #sm
Heap wldn
# me Big Re
e Alerts Twee ts
oogl
U mG
They talked all day and night about
social media and genuinely believed
their own bullshit...
Tuesday, 16 February 2010
24. TIME OUT
âą This takes us up to the present day
âą February 2010
âą What follows is a glimpse of the future
âą If youâre a Twanker
âą Hold tight
âą Donât be scared
âą If youâve been involved to have websites black
copious amounts of money
in SEO (i.e. charging
listed by Google) you may have a feeling of
deja vu.
âą Here we go...
Tuesday, 16 February 2010
25. âBig Businessâ bled the
âTwankersââ knowledge dry.
They were blissfully unaware, and
continued to party in the only way they
knew how.
(i.e. not knowing their limits and peaking too early.)
Tuesday, 16 February 2010
26. It wasnât long before âBig
Businessâ became âSocial
Mediaâ savvy
Whatâs the hash tag for
todayâs social media
conference?
Tuesday, 16 February 2010
27. They disregarded the
âTwankersâ
:-(
The âTwankersâ felt used and a
little bit silly.
Why hadnât they seen this coming?
Tuesday, 16 February 2010
28. âBig Businessâ realised
âMarketingâ was no longer the holy
grail.
...they became more personable,
trying new âword of mouthâ tactics
Tuesday, 16 February 2010
29. But, some businesses didnât
quite manage it well enough
#FAIL
They joined the âTwankersâ in
a new place...
Tuesday, 16 February 2010
30. Where they spent hours...
...fabricating their overly
exaggerated CVs
Tuesday, 16 February 2010
31. Some were offered new jobs
for less money....
...they got over it, eventually.
And went back to work.
Tuesday, 16 February 2010
32. âThe Internetâ became a
happy place to live again.
...even diet, personal hygiene
and fashion sense improved.
Tuesday, 16 February 2010
33. The âGeeksâ, âBig Businessâ,
âGurusâ & âTwankersâ
...all lived happily ever after...
...even though there were very few
women.
Tuesday, 16 February 2010
34. @TwankersUK
http://twankers.co.uk
Social Media
A Modern Day Fairy Tale
Tuesday, 16 February 2010