Social media can be an excellent business tool or a waste of time. It allows companies to have online conversations with customers to share experiences and hear feedback in a less expensive way than traditional marketing. When used correctly, social media provides opportunities to connect with customers where they are online, integrate social profiles with websites, and gain recommendations and search engine optimization through posts. However, companies must use social media strategically to avoid wasting time on nonsensical content.

1. Social Media
Excellent business tool or waste of time?

2. What is Social Media?

3. People having conversations
with friends, family, colleagues

4. Now we can have conversations online too!

5. We can now share our personal experiences
Do you know what people are saying?

6. Video time!

7. 14% vs 78%
Marketing vs Recommendations

8. Social media a business tool
• The use of social media, as well
as being a less expensive form of
marketing, provides an easy way
for customers to interact with
the company
• We want to hear what our
customers have to say
• Our customers feel connected
and engaged with the company

9. Be where your customers are

10. Personal profile vs Business page
Friends
vs
Likes

11. Any organisation can promote
themselves through Facebook

12. Web site integration

13. SEO and Recommendations

14. Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely
powerful tool
• Easy to find local customers
• What do people write about
your product or service

15. LinkedIn

16. Thank you!
• Rene Looper
- Tuminds social media training
• twitter.com/tuminds
• facebook.com/tuminds
• LinkedIn.com/renelooper