Presentation on social media

1. Social Media
Excellent business tool or waste of time?

2. What is Social Media?

3. People having conversations
with friends, family, colleagues

4. Now we can have conversations online too!

5. We can now share our personal experiences
Do you know what people are saying?

6. Video time!

7. 14% vs 78%
Marketing vs Recommendations

8. Social media a business tool
• The use of social media, as well
as being a less expensive form of
marketing, provides an easy way
for customers to interact with
the company
• We want to hear what our
customers have to say
• Our customers feel connected
and engaged with the company

10. Personal profile vs Business page
Friends vs Likes

11. Any business can promote
themselves through Facebook

12. Social reach

13. Social reach

14. Social
media
drives
traffic
to your
web site

15. Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely
powerful tool
• Easy to find local customers
• What do people write about
your product or service

16. Social reach

17. Other marketing opportunities

18. LinkedIn
• Business to Business
• Great way to keep in touch with
colleagues, peers in industry
• Groups

19. Pinterest
• Users 90% female
• Wedding venues, retail, tourism
• Film locations
• Growing faster than any social
media channel

20. QR codes
• Business card
• Promotional material
• Add to advertising
• For sale signs
• Name tags at conference
• Surprise and "Wow" element

21. Communicate and engage
• Manage time
• Set up social media dashboard
(hootsuite/tweetdeck)
• Make it a team effort
• Measure social media success

22. How to get started?

23. Thank you!
• Rene Looper - Tuminds social media training
• twitter.com/tuminds
• facebook.com/tuminds
• LinkedIn.com/renelooper