Presentation given to the Kansas Young Entrepreneurs Workshop. Covering the basics of Social Media Marketing, SEO and building a professional and personable presence online.

1. Social Media Marketing & SEO What Entrepreneurs Need to Know William Gladhart MBA-M

3. Why is Social Media MarketingImportant to a Corporation, Business or Entrepreneur? Social Media Facts Sheet 153.9+ Million Users in the US 1.97+ Billion Global Internet Users 255+ Million Websites as of Dec. 2010 500+ Million Facebook Users Worldwide 126 Million Blogs & Online RSS Info Feeds 10 Billion Tweets since 2006 35+ Million Tweets/ day in 2010

4. Search Engine Optimization (SEO), Social Media & Web 2.0 Targeted Consumer Outreach Online Two Way Communication & Interaction Personal Dialogue & Communities Mobile Devices & Smart Phones

6. Create Unique Title Tags For Each Page

7. Use Brief, Descriptive TitlesGoogle Business Places & AdWords Mobile Devices & Smart Phones Google Mobile Device Facts

11. Immediate Needs

12. Local Business Research

13. Shopping74% of Consumers Report Making a Purchase as a Result of a Mobile Search 15.5% of Consumers Research or Compare Electronics via Mobile 79% of Businesses Do NOT Have a Mobile Optimized Website

14. What is Social Media Marketing? Enables Others to Advocate FOR Your Business Through Compelling Content Turning Passive Consumers into Active Participants Causing Consumers & Followers to take Action (Buy Product/ Service) Innovative Strategies for Return on Investment (ROI) & Alternative Revenue Streams

15. Social Networks & RSS RSSbloglines.com, Google Reader, GoogleNews, YahooNews, aideRSS, mySyndicaat, Feedburner

16. Why Blogging Become a Recognized Industry Expert or Personality Highlight Business Products & Services Frequently Incorporate in Business Website, Enhances SEO 55% Population Read Blogs Daily, Only 10% Actually Write

17. Why Tweet? Get Over It, Get on Twitter, Become @____ Analytics Tracking Trending Topics #TT & # Discussion Forums & Chat Over 360+ unique hosted Twitter Chats on topics ranging from products, services, art, business, PR, etc. Promoted Tweets

18. Social Media News & Bookmark Sites

19. Road Map for Creating SM Strategy Planning & Research Consumer Interaction A Priority Over Products Inventory of Online Assets Identify Desired Outcomes Start Small & Slow, with Strategy & Deliberation Key Performance Indicators (KPI) Asking Consumers “How They Found You” Recording Marketing Data Crisis Management Plan

20. Start with the 5M’s

21. Tips for Managing Online Criticism Try Not to be HURT Differentiate Complaints vs. Venting If you are WRONG, Apologize! Share How You are Going to ‘Do It Better’ with Consumers Seize the Opportunity

22. Free SM Monitoring Tools

23. Paid SM Monitoring Tools

24. Free Twitter Resources TweetStats.com

25. Local Social Media & Business Resources

26. Tools & Trends Make Consumers Happy SM Time Commitment 30 Listening 60 Connecting 30 Publishing/ Writing 3 SM Trends 2010-11 CRM Customer Relationship Mgmt Mobile Devices Velvet Rope Communities Social Media is a TOOL Voice & Tone Creating Friction in a Frictionless Environment Build Quality, Real Relationships Invest in Community

27. Social Media & Online Netiquette WGC’s Recommendations If you do not want an email, picture, online post or document read out loud in front of your MOM or business peers, in a court of law or the local news…do not even consider posting the content online! If you cannot say a comment to a person’s face, do not post it online. Keep your personal & business Facebook, Twitter, Blog, LinkedIn and YouTube pages professional…people will find your embarrassing content online, pass it around and comment on it. THERE IS NO INTERNET PRIVACY

28. Questions?Note: Presentation available for FREE download with content, industry research and author notes at www.willgladhart.com, click the Slideshare Icon. Will Gladhart Consulting will.gladhart@gmail.com 562-881-4484