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World-Class Sales Force  Benchmark Research Jason Jordan Washington, DC
Mercer Co-Sponsored Research with H.R. Chally ,[object Object],[object Object],[object Object],[object Object],[object Object]
Industry Rankings
2007 Winners Global Imaging Systems Applied Industrial Technologies Corporate Express Insight Computing
2007 Best Practice Categories ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Common Practice:  Hire Industry Experience
Best Practice:  Ensure  that Your Salespeople Know Their Customers’ Business WORLD CLASS SALES FORCES GO OUT OF THEIR WAY TO TRAIN ON CUSTOMER ISSUES
Common Practice:  Create Value for Your Customers
Best Practice:  Demonstrate  the Value You Create  for Your Customer WORLD CLASS SALES FORCES EXPLICITLY QUANTIFY THE VALUE OF THEIR PRODUCTS
[object Object]
Common Practice:  Recruit and Hire Natural-Born Sellers
Best Practice:  Recruit and Hire  Specialists   WORLD CLASS SALES FORCES REALIZE THAT SELLING IS A SPECIALIZED PROFESSION
[object Object]
Common Practice:  Train Extensively at Onboarding
Best Practice:  Provide  Just-In-Time  Training that is  Easily Digestible   WORLD CLASS SALES FORCES PROVIDE TRAINING  AS SPECIFIC SKILLS ARE REQUIRED
Common Practice:  The Best Salespeople Make the Best Managers STEP 1 Train  On Selling  Skills STEP 2 Promote
Best Practice:  Teach  Managers How to Manage WORLD CLASS SALES FORCES RECOGNIZE THAT ‘MANAGING’ SKILLS ARE DIFFERENT THAN ‘SELLING’ SKILLS, AND THEY TRAIN ACCORDINGLY STEP 1 Train  On Selling  Skills STEP 2 Promote
[object Object]
Common Practice:  Measure Inputs and Outcomes
Best Practice:  Measure and Manage  Inside  the Pipeline WORLD CLASS SALES FORCES MONITOR THE PROGRESS OF LEADS THROUGH THE PIPELINE  TO I.D. OPPORTUNITIES FOR IMPROVEMENT
[object Object]
Common Practice:  Buy ‘Best-of-Breed’ CRM Tools and Methodologies
Best Practice:  Customize Technology to Your Business …  Not Visa Versa WORLD CLASS SALES FORCES BEGIN BY DESIGNING THE PROCESSES THEY NEED,  THEN THEY DEVELOP INFORMATION SYSTEMS TO ENABLE THE TASKS
Common Practice:  Implement Large-Scale CRM or SFA
Best Practice:  Avoid  ‘Big Bang’ System Development WORLD CLASS SALES FORCES SHY AWAY FROM LARGE-SCALE CRM PROJECTS IN FAVOR OF MORE ORGANIC TECHNOLOGY DEVELOPMENT
[object Object]
Common Practice:  Seek Assistance from Other Functions (or not)
Best Practice:  Imbed  Functional Resources Inside the Sales Organization and Field Offices   WORLD CLASS SALES FORCES BRING OTHER FUNCTIONS INSIDE THEIR ORGANIZATION  TO LEARN THEIR BUSINESS AND BETTER SERVE THEIR NEEDS
In Sum … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
For More Information or Questions … ,[object Object],[object Object],[object Object]

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Best Practices in World-Class Sales Forces

  • 1. World-Class Sales Force Benchmark Research Jason Jordan Washington, DC
  • 2.
  • 4. 2007 Winners Global Imaging Systems Applied Industrial Technologies Corporate Express Insight Computing
  • 5.
  • 6.
  • 7. Common Practice: Hire Industry Experience
  • 8. Best Practice: Ensure that Your Salespeople Know Their Customers’ Business WORLD CLASS SALES FORCES GO OUT OF THEIR WAY TO TRAIN ON CUSTOMER ISSUES
  • 9. Common Practice: Create Value for Your Customers
  • 10. Best Practice: Demonstrate the Value You Create for Your Customer WORLD CLASS SALES FORCES EXPLICITLY QUANTIFY THE VALUE OF THEIR PRODUCTS
  • 11.
  • 12. Common Practice: Recruit and Hire Natural-Born Sellers
  • 13. Best Practice: Recruit and Hire Specialists WORLD CLASS SALES FORCES REALIZE THAT SELLING IS A SPECIALIZED PROFESSION
  • 14.
  • 15. Common Practice: Train Extensively at Onboarding
  • 16. Best Practice: Provide Just-In-Time Training that is Easily Digestible WORLD CLASS SALES FORCES PROVIDE TRAINING AS SPECIFIC SKILLS ARE REQUIRED
  • 17. Common Practice: The Best Salespeople Make the Best Managers STEP 1 Train On Selling Skills STEP 2 Promote
  • 18. Best Practice: Teach Managers How to Manage WORLD CLASS SALES FORCES RECOGNIZE THAT ‘MANAGING’ SKILLS ARE DIFFERENT THAN ‘SELLING’ SKILLS, AND THEY TRAIN ACCORDINGLY STEP 1 Train On Selling Skills STEP 2 Promote
  • 19.
  • 20. Common Practice: Measure Inputs and Outcomes
  • 21. Best Practice: Measure and Manage Inside the Pipeline WORLD CLASS SALES FORCES MONITOR THE PROGRESS OF LEADS THROUGH THE PIPELINE TO I.D. OPPORTUNITIES FOR IMPROVEMENT
  • 22.
  • 23. Common Practice: Buy ‘Best-of-Breed’ CRM Tools and Methodologies
  • 24. Best Practice: Customize Technology to Your Business … Not Visa Versa WORLD CLASS SALES FORCES BEGIN BY DESIGNING THE PROCESSES THEY NEED, THEN THEY DEVELOP INFORMATION SYSTEMS TO ENABLE THE TASKS
  • 25. Common Practice: Implement Large-Scale CRM or SFA
  • 26. Best Practice: Avoid ‘Big Bang’ System Development WORLD CLASS SALES FORCES SHY AWAY FROM LARGE-SCALE CRM PROJECTS IN FAVOR OF MORE ORGANIC TECHNOLOGY DEVELOPMENT
  • 27.
  • 28. Common Practice: Seek Assistance from Other Functions (or not)
  • 29. Best Practice: Imbed Functional Resources Inside the Sales Organization and Field Offices WORLD CLASS SALES FORCES BRING OTHER FUNCTIONS INSIDE THEIR ORGANIZATION TO LEARN THEIR BUSINESS AND BETTER SERVE THEIR NEEDS
  • 30.
  • 31.