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Video Analysis
     of
The video begins with numerous
                                 close-ups of the signer showing her
                                 expression as she sings. The camera
                                 switches to long shots of of the boy
                                 in her garden to illustrate who and
                                 what the singer is looking at and
                                 referring to in her lyrics.
                                 The use of zooming and slow motion
The Video switches between       shots when focusing on the
the narrative story which the    boy, emphasizing the singers
artist performs, and images of   obvious attraction to him.
the artist and her band
performing in her garage.



    Technical Aspects
This video illustrates all the conventions of a classic Pop video, it begins with multiple close-ups
that ‘sell’ the artists brand and displays her ‘lip-synching’ throughout the majority of the
video, even during the narrative story.               The story itself seems conventional of a Pop
                                                      video at first glance, the artist finds the boy in
                                                      the video attractive, trying to act
                                                      provocatively and performing for him with her
                                                      band. However the end of the video displays
                                                      the male love interest giving his phone
                                                      number to one of the male band members,
                                                      instead of the artist. This defies the traditional
                                                      Pop convention of the two love interests
                                                      getting together.

                    Convention/Genre/Meaning
The use of comedy appears when the singer falls off her
car, gets caught staring at her half-naked
neighbor, imagining them as a couple on a book
cover and finally being rejected for another man.
This creates a comic effect not often found in
Pop videos, which usually focus of the sexual
Appeal of the artist. This unconventional use of
comedy suggests the artist wants the video to
be more memorable than other standard Pop
videos.
Carlsson

Using Carlsson’s
theory of modern
mythic embodiment
we can see that the
video is, for the
majority, an example
of a commercial
exhibitionist. This is
shown through
multiple shots of the
artist, both long and
close-up, selling her
brand image to the
public.
   It also has elements of the televised bard, with
   the narrative lyrics relating to the visuals on
   screen about the artist’s failed love attempt.
The video whilst telling a story, is not particularly
deep or meaning full, as it only relates to the artist              Shore
wanting a boy to call her, illustrating Shore’s view
of Surface without Substance.              The video also illustrates strongly
                                          Shore’s idea of Image and Style
                                          Scavengers, as the artist performs in
                                          the convention Pop video
                                          manner, singing with her band and for
                                          the camera. This is also seen in the
                                          shot of the artist trying to provocatively
                                          wash her car to impress the boy, as first
                                          seen in Jessica Simpson’s video ‘These
                                          Boots are Made for Walking’.
                                          Finally, the video illustrates classic story-
                                          telling motifs and clichéd imagery. The
                                          story of a rejected crush is a common idea
                                          for many music videos and films, as is the
                                          widely-seen image of the attractive
                                          female singer performing with her back
                                          up band.
Goodwin
          In relation of the lyrics to the visuals, this video can be seen to
          illustrate the meaning of the lyrics fairly well. The artists
          attraction and feelings for the boy in the video are easily
                                                        recognized, as seen
                                                        when the camera uses
                                                        a over-the-shoulder
                                                        shot illustrating how
                                                        the artist is watching
                                                        the boy in her garden.
                                                        The idea that that the
                                                        artists wants the boy
                                                        to call her is repeated
                                                        thoroughly, connecting
                                                        to the visual images on
          screen. This use of obvious lyrics and visuals also amplifies the
          meaning for the audience to easily understand.

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Call Me Maybe Analysis

  • 2. The video begins with numerous close-ups of the signer showing her expression as she sings. The camera switches to long shots of of the boy in her garden to illustrate who and what the singer is looking at and referring to in her lyrics. The use of zooming and slow motion The Video switches between shots when focusing on the the narrative story which the boy, emphasizing the singers artist performs, and images of obvious attraction to him. the artist and her band performing in her garage. Technical Aspects
  • 3. This video illustrates all the conventions of a classic Pop video, it begins with multiple close-ups that ‘sell’ the artists brand and displays her ‘lip-synching’ throughout the majority of the video, even during the narrative story. The story itself seems conventional of a Pop video at first glance, the artist finds the boy in the video attractive, trying to act provocatively and performing for him with her band. However the end of the video displays the male love interest giving his phone number to one of the male band members, instead of the artist. This defies the traditional Pop convention of the two love interests getting together. Convention/Genre/Meaning The use of comedy appears when the singer falls off her car, gets caught staring at her half-naked neighbor, imagining them as a couple on a book cover and finally being rejected for another man. This creates a comic effect not often found in Pop videos, which usually focus of the sexual Appeal of the artist. This unconventional use of comedy suggests the artist wants the video to be more memorable than other standard Pop videos.
  • 4. Carlsson Using Carlsson’s theory of modern mythic embodiment we can see that the video is, for the majority, an example of a commercial exhibitionist. This is shown through multiple shots of the artist, both long and close-up, selling her brand image to the public. It also has elements of the televised bard, with the narrative lyrics relating to the visuals on screen about the artist’s failed love attempt.
  • 5. The video whilst telling a story, is not particularly deep or meaning full, as it only relates to the artist Shore wanting a boy to call her, illustrating Shore’s view of Surface without Substance. The video also illustrates strongly Shore’s idea of Image and Style Scavengers, as the artist performs in the convention Pop video manner, singing with her band and for the camera. This is also seen in the shot of the artist trying to provocatively wash her car to impress the boy, as first seen in Jessica Simpson’s video ‘These Boots are Made for Walking’. Finally, the video illustrates classic story- telling motifs and clichéd imagery. The story of a rejected crush is a common idea for many music videos and films, as is the widely-seen image of the attractive female singer performing with her back up band.
  • 6. Goodwin In relation of the lyrics to the visuals, this video can be seen to illustrate the meaning of the lyrics fairly well. The artists attraction and feelings for the boy in the video are easily recognized, as seen when the camera uses a over-the-shoulder shot illustrating how the artist is watching the boy in her garden. The idea that that the artists wants the boy to call her is repeated thoroughly, connecting to the visual images on screen. This use of obvious lyrics and visuals also amplifies the meaning for the audience to easily understand.