Let me tell you a tale: The magic in everyday storytelling
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In December 2013, The Storytelling Tree was thrilled to be a keynote speaker at the annual National Association of Graduate Careers Advisory Services (NAGCAS) Conference on the beautiful Daydream Island. In Tristan's presentation “Let me tell you a tale: the magic in everyday storytelling, he explored how storytelling could revolutionise the way advisors interact with their clients. This adventure covered: • the neuroscience and psychology that explains why storytelling works; • a simple storytelling structure applicable to almost any business context; and • a series of practical and interactive case studies in which we told resonant and meaningful narratives using LinkedIn, Twitter and powerpoint.
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Let me tell you a tale: The magic in everyday storytelling
- 1. The universe is made of Stories, not atoms. ~ Muriel Rukeyser ~
- 2. Let me tell you a tale The magic in everyday storytelling
- 3. Once upon a time...
- 7. We are all storytellers.
- 8. We are all storytellers.
- 9. We are all storytellers.
- 10. We are all storytellers.
- 11. Yet something has happened.
- 12. Stories are no longer considered valid method of business communication.
- 13. Data alone does not motivate people to act.
- 14. Humans are motivated by stories.
- 15. Prove why storytelling works. Show how you can craft a story. Explore practical storytelling examples. Stories are no longer considered valid.
- 16. A little bit about me.
- 17. Let me tell your love story
- 18. Let me bring your stories to life
- 19. So, how does storytelling work.
- 24. We are 15-22 times more likely to remember a story than a bulleted list.
- 26. Cortisol Oxytocin Focuses our attention Enhances care, empathy and connection
- 27. How do you craft a great story?
- 28. The retelling of a moment in time explaining how and why life changes that inspires your audience to think.
- 31. The Beginning The Middle The End Once upon a time… Set the Scene But one day… And they lived happily ever after... Identify the roadblock , Show what happened or catalyst or point of changed tension
- 32. How can I tell great stories that solve my biggest business problems?
- 33. Instagram Twitter Case Studies on your website Facebook LinkedIn Profiles Tell stories through... Elevator pitches Performance Coaching Seminars Mentoring In reports and meetings
- 36. In conclusion.
- 37. The end.