Social Media in Travel and how video plays an important role- by TripTelevision given at ShopAmerica conference by Kulin Strimbu

1. Video: A Key Element to Your Social Networking Strategy 1

2. A NEW Social Media Strategy: Social Business Design instead of simply “Social Networking” In its purest form, it's a shift in thinking— less about media and more about tapping the benefits of being a social business in a purposeful way. Think beyond marketing and building personal brands and think about how participation through social technologies can lead to emergent outcomes for your organization. 2

4. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.3

6. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.Vail Valley Foundation Challenge: David Archuleta Concert Ticket Sales Solution: Combine Multiple SN Options Post a product video on a FACEBOOK FAN CLUB!! 4

8. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.5

9. Analytics and Reporting ROI Targeted audience Engagement and Attention Span Reporting Geographic, traffic sources (SEO) Data site by site including your and viral media channels Transaction data 6

11. The reason for the jump in spending – audience. eMarketer projects that more than four out of five Internet users will watch online video ads in 2012, up from the two-thirds of people who did so in 2008.Engagement Reporting 7

12. THANK YOU! Presenter: Kulin Strimbu, President and CEO TripTelevision 8