Social Media in Travel - BluEye - Shannon Smith given at ShopAmerica

1. Conversation is everywhere. Are you listening? Blueye Creative and Always Be Social are here to help you be a part of the conversation and engage your customers. Let us be your social butterfly! by blueye creative

2. Who We Are: Blueye is able to meet all your online media needs. Collectively we bring over a decade of experience to the design, marketing, and development of a project, making it possible for us to provide you with an array of ideas to meet all your company's needs. From graphic and web design to social networking to interactive media, our capabilities are all-encompassing and insightful. Always Be Social helps you join the conversation. Created to help your company navigate the world of social media, we show you how to use these tools to create brand awareness, drive traffic to your website, and stay connected to your customers.

3. Why Is Social Media Important? > There are more than 350 million active Facebook users. > Facebook users become “Fans” of something 3.5 million times each day. > From April 08 to April 09, total minutes spent on Facebook increased 699% year-over-year, growing from 1.7 billion minutes in April 2008 to 13.9 billion in April 2009. > On average every day 2,000 new Twitter accounts are created. > Twitter, in March 2009, grew to about 14 million unique visitors, a growth rate of 1,200+ % > It is projected that the number of Twitter users will jump to 18.1 million in 2010, representing 10.8% of Internet users. Sources: Facebook, Inside Facebook, Mashable, Read Write Web, eMarketer.com

4. Examples of Social Media Facebook (social networking) Flickr (photo sharing) Google Groups (reference, social networking) MySpace (social networking) Twitter (social networking and microblogging) Wikipedia (reference) Yelp.com (product reviews) YouTube (social networking and video sharing)

5. The ABCs of Strategy Questions to establish your audience: > Who > What > When > Where > Why > How

6. Measure Your Success with Analytics > Monitor the daily percentage of mentions your company and related keywords receive > Check what types of media are getting you the most results and which ones need an extra boost > Find out what demographics your brand is most popular with > View the top 100 Domains that mention you > Gain insight into the type of content you’re posting by using author tags

7. Understanding Your Analytics Google Analytics: track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents SM2: track who's talking (gender, age and location), how popular are they (SM2 ranking), where they're talking (blogs, social networks, microblogs) Tweetfeel: get real-time Twitter search results separated into positive and negative feedback

8. Good Examples: SouthWest Airlines Customer Service via Twitter Viral Campaigns on Facebook Fun and user friendly blog that incorporates flickr and video posts

9. Use social media networks to create a strong online persona for your company. 1. Create 2. Engage > Research your product > Find your audience > Join and create conversations > Establish your following Keep your pages up-to-date and pass your message along to others, then use activity reports to see your progress develop. 3. Manage

10. Join in the conversation! Call or email us today for details: phone: 877. 2blueye email: [email_address] web: www.alwaysbesocial.com follow: twitter.com/alwaysbesocial