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Page 1 Welcome to the ‘Monster’ Webinar
Technology in Funeral Service –  The Evolution of the Obituary: How to Leverage both to Provide Value-Added Service and Generate Revenue Welcome Jeff will share how he forever changed the way we search for jobs, and how he has brought that expertise and life experience to Tributes.com as obituaries become more prevalent on the web.  This promises to be an informative presentation full of valuable information and ideas.
Page 3 John Heald Business Development / Sales Elaine Haney President Casey Gustus Product & Marketing Panelists Brandon  Burningham Bob Biggins Martin de Laureal
Page 4 The Evolution of the Obituary What’s all the buzz about?
Page 5 A Big Idea…Can Change the World… Founded 1994 454th .com
Where Americans Get Most of their News Page 6
Who’s Our Client? Page 7 What is Marie’s  Online Activity? Marie’s Dad Bob passed away Age 81 Marie is the decision maker planning his funeral Age 59
Page 8 The Early Migration from Print to Web – 1998 to 2008 Legacy.com founded 1998
Broaden Awareness of Obituary Postings Beyond the Local Website Page 9 Post on  Tributes.com Get Traffic From EVERYWHERE Tributes.com is building the national media platform for obituary distribution; for the funeral industry and the families it serves Your immediate community knows how to find the funeral  home website but what about those that miss the announcement?
The Online Obituary is Improving… Page 10
The Eternal Tribute  Page 11 The Eternal Tribute will become the new standard for the online obituary  Multi-media Internet tools tell and preserve the rich stories of loved ones lives
Page 12 Your Online Obituary is a Business Opportunity Exploring the ‘Lifetime Value’ of the Obituary ,[object Object]
Improved content on the funeral home website
The obituary is atraffic generator and a marketing tool for your funeral home business
The online  obituary can generate new revenue streamsBasic Online Obituary Multi-media Tribute In Memoriam 3 Year Touch Pass Through Expense Turns Into a Revenue Stream
Page 13 Getting the Word Out to a Larger Audience Its all about your funeral home and the families you serve: Innovative Distribution is Important
Page 14 The Tributes Network - Innovative Obituary Media Platform The Tributes  Network  is growing…
Anatomy of the Media Cobrand Page 15 NBC12.com - Richmond, VA
Tributes.com Distribution Drives Branded Traffic to Your Website Page 16
Innovative Distribution is an Art and a Science Page 17
 Don’t Recreate The Power Of Social Networking - Harness It!   Page 18 ,[object Object]
Take advantage of Tributes.com innovation to bring visitors from:
social networks
search engines and

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Tributes.com's 'Monster' Webinar

  • 1. Page 1 Welcome to the ‘Monster’ Webinar
  • 2. Technology in Funeral Service – The Evolution of the Obituary: How to Leverage both to Provide Value-Added Service and Generate Revenue Welcome Jeff will share how he forever changed the way we search for jobs, and how he has brought that expertise and life experience to Tributes.com as obituaries become more prevalent on the web. This promises to be an informative presentation full of valuable information and ideas.
  • 3. Page 3 John Heald Business Development / Sales Elaine Haney President Casey Gustus Product & Marketing Panelists Brandon Burningham Bob Biggins Martin de Laureal
  • 4. Page 4 The Evolution of the Obituary What’s all the buzz about?
  • 5. Page 5 A Big Idea…Can Change the World… Founded 1994 454th .com
  • 6. Where Americans Get Most of their News Page 6
  • 7. Who’s Our Client? Page 7 What is Marie’s Online Activity? Marie’s Dad Bob passed away Age 81 Marie is the decision maker planning his funeral Age 59
  • 8. Page 8 The Early Migration from Print to Web – 1998 to 2008 Legacy.com founded 1998
  • 9. Broaden Awareness of Obituary Postings Beyond the Local Website Page 9 Post on Tributes.com Get Traffic From EVERYWHERE Tributes.com is building the national media platform for obituary distribution; for the funeral industry and the families it serves Your immediate community knows how to find the funeral home website but what about those that miss the announcement?
  • 10. The Online Obituary is Improving… Page 10
  • 11. The Eternal Tribute Page 11 The Eternal Tribute will become the new standard for the online obituary  Multi-media Internet tools tell and preserve the rich stories of loved ones lives
  • 12.
  • 13. Improved content on the funeral home website
  • 14. The obituary is atraffic generator and a marketing tool for your funeral home business
  • 15. The online obituary can generate new revenue streamsBasic Online Obituary Multi-media Tribute In Memoriam 3 Year Touch Pass Through Expense Turns Into a Revenue Stream
  • 16. Page 13 Getting the Word Out to a Larger Audience Its all about your funeral home and the families you serve: Innovative Distribution is Important
  • 17. Page 14 The Tributes Network - Innovative Obituary Media Platform The Tributes Network is growing…
  • 18. Anatomy of the Media Cobrand Page 15 NBC12.com - Richmond, VA
  • 19. Tributes.com Distribution Drives Branded Traffic to Your Website Page 16
  • 20. Innovative Distribution is an Art and a Science Page 17
  • 21.
  • 22. Take advantage of Tributes.com innovation to bring visitors from:
  • 25. other national media sites all back to the obituary on your website
  • 26. Tributes.com Partnership - Obituary Products Basic Photo Obit Includes unlimited text, a photo, and enhanced service information display. Eternal Tribute™ A multimedia presentation including full obituary text, photo slideshows, music, video, and enhanced memory book. - Includes funeral home promotion in local listings on media partner co-brands (TV & Radio) across the Tributes Network Page 19
  • 27. Partner Features and Pricing Page 20 Partner Pricing: Basic Photo Obit Suggested Retail $35-49 Wholesale $20 Eternal Tribute Suggested Retail $250 Wholesale $125 Special offer for webinar participants new to Tributes.com
  • 28. The Industry Is Engaged 1000+ Funeral Home Partners- Early Adopters Nearly 3/4 Million People Count on Tributes.com Each Month for Obituary News Strategic Partners Page 21
  • 29. The Power Of Our Customer Voice Welcome Industry Panelists Bob Biggins Magoun-Biggins Funeral Home Martin de Laureal Stewart Enterprises Brandon Burningham Memorial Mortuaries, Cemeteries & Cremation Services Page 22
  • 30. The Evolution of the Obituary Open Discussion Page 23
  • 31. THANK YOU! Page 24 For more information on becoming a partner Visit www.tributes.com/sales or Contact John Heald - john@tributes.com