http://www.FreshBuzzTribe.com Here is an internet marketing plan template small business owners can use to develop their own plans.

1. Tribal Marketing™Internet Marketing Plan Template By Leah Burdick

2. Tribal Marketing™ About the Plan This internet marketing plan should be written in conjunction with your overall business or marketing plan. Knowing your competitive differentiation, unique market positioning and your revenue goals will make this internet plan more meaningful and attainable.

4. To convert 50% of leads into customers

5. To provide online customer support

6. To describe and differentiate my products and services

8. Tribal Marketing™ Online Competitive Analysis List your top 4 competitors 1. 2. 3. 4.

9. Tribal Marketing™ Online Competitive Analysis -- keywords Conduct a Spyfoo.com search Find out what keywords your competitors are using but searching for their websites on www.spyfoo.com. Spyfoo.com will list their paid and organic keywords. Competitors’ keywords provide insight on their target market, key products and services and how they communicate with their audience. Knowing this can help glean “holes” in the market place and opportunities for competitive differentiation.

10. Tribal Marketing™ Keyword Traffic Analysis Google Keyword Tool https://adwords.google.com/select/KeywordToolExternal Are people searching for what you are selling? Google’s keyword tool is a free method of gauging interest (via search volume) on particular products and services. It also provides insight on keywords to use in your online published articles and blog posts. (see example next page)

11. Tribal Marketing™ Online Competitive Analysis List your competitors’ online activities (examples below)

12. Tribal Marketing™ Your Website Your Website Strategy. What do you want people to DO when they get to your site?(examples below) Buy something Call to set up an appointment Register for a juicy offer, providing their email via registration boxes Take the survey (providing their email/phone) Watch the video on what makes our company/offering unique from competitors

13. Tribal Marketing™ What Makes You Unique Your Website Should Represent What’s UNIQUE about your business. The copy, the photos, should all flow from your unique positioning. One technique for making your site sticky is presenting your unique “methodology” or offer. This doesn’t have to be the equivalent of reinventing the wheel. What’s your unique “hook” or “spin” on what you do? What “top of funnel” products can you offer coming from this perspective? (see next 2 slides).

15. All About Spelling’s “20 Best Tips for Teaching Spelling”

16. “How to Become a Full Time Coach Working Part Time Hours”

17. “33 Days to Online Profits”

19. Internet Marketing is a quick, low-cost way to drive new leads into the product funnel Level One: Low to No Risk Level Two: First Service Level Three: Mid-level pricing Level Four: Highest-level pricing

21. Search Engine Optimization

22. Email Marketing

23. Online Advertising

24. Affiliate Programs

26. Banner Ads

27. Affiliate Program

28. Google Analytics

29. Adwords

30. Website

31. Landing Pages

32. Domains/Hosting

33. Written Content

34. Videos

35. Podcasts

37. Avoid spam

38. It’s an “unsubscribe” world

39. Allows you to build relationship with prospects

40. Provide value

41. Automate your follow upWatch the Systems Leverage video for advice on which email marketing system to purchase

42. What about the 90 who didn’t buy? Tribal Marketing™ Email Marketing Power of Automated Follow Up $40 product example Campaign sent to 1000 people 10% opt-in to an event = 100 10% purchase 10 x $40 = $400

43. $1,000 Extra Tribal Marketing™ Email Marketing Power of Automated Follow Up $40 product example 5x automated e-mail follow up 5 more people purchase each time Campaign sent to 1000 people 90 85 80 75 70 10% opt-in to an event = 100 5 x $40 5 x $40 5 x $40 5 x $40 5 x $40 10% purchase 10 x $40 = $400 $200 $200 $200 $200 $200

45. Social-networking sites

46. Video-sharing sites

47. Podcast sites

48. Wikis

49. Blogs

50. ForumsA Web 2.0 site allows its users to interact with other users or to change website content

52. Facebook

53. LinkedIn

55. Gaia.com - environmentalists

56. Kaboodle - people who like to shop

58. Viddler

59. DimDim

60. Blip.tv

61. DailyMotion

62. Odeo

63. Blinx

65. Podcast Alley

66. Vimeo

67. Ustream - create your own broadcast

68. Google Video

69. MySpace VideoBig Hint:TubeMogul is a free service that provides a single point for deploying uploads to the top video sharing sites, and powerful analytics on who, what, and how videos are being viewed.

71. Squidoo

72. EzineArticles

73. PRWeb

74. Webwire

75. Slideshare

76. GoArticlesUnlike video, you SHOULD NOT post duplicate written content on content sharing sites

80. Tribal Marketing™ Internet Strategy at a Glance LinkedIn Other Social Networks Paid Webinars Squidoo & Hubpages Pay-per-Click Speaking Engagements Twitter Live Events Email Marketing Affiliates Facebook Ads Paid Advertising Facebook Landing Page 1 CORE BLOG Landing Page 3 Landing Page 2 YouTube Main Company Site PR Web Ezine Articles itunes Other video sites Press Releases Articles GoArticles UStream Podcasts Viddler Web & Landing Page Events Audio/Video All items drive to landing pages or main company site with opt-in offer Other Online PR Social Media

81. Tribal Marketing™ Website Sticky Activities What “sticky”/juicy offer items will you offer on your website to drive leads into your funnel? (examples below)

82. Tribal Marketing™ Driving Leads What activities will you do to drive leads? (examples below)

83. Tribal Marketing™ Create Your Own Internet Strategy at a Glance Main Company Site Web & Landing Page Events Audio/Video All items drive to landing pages or main company site with opt-in offer Other Online PR Social Media