Video101: Social Media Boot Camp 2010
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How to publish optimized and SEO-friendly content on YouTube.
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Video101: Social Media Boot Camp 2010
- 3. Technology is affordable and portable. Consumptionincreases online Videoincreases engagement
- 5. Online Video can raise awareness, boost sales, increase SEO, and build community.
- 6. CASE STUDY: Blendtec http://www.youtube.com/watch?v=3OmpnfL5PCw
- 7. CASE STUDY: Blendtec • Started with a $50 budget • 96 Million views • 700% increase in sales
- 8. CASE STUDY: Monty Python
- 9. CASE STUDY: Monty Python 23,000% increase in sales
- 10. CASE STUDY: HP http://www.youtube.com/watch?v=fQVGPHQMWyQ
- 11. CASE STUDY: HP 670k views
- 12. CASE STUDY: Merchant Service Group http://www.youtube.com/watch?v=NVnye_3CLz4
- 13. 6 out of the top 10 listings in organic search
- 18. 1. Titles BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
- 19. 2. Descriptions BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD
- 20. 2. Descriptions BAD GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
- 21. 3. Tags BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD BAD GOOD GOOD GOOD GOOD GOOD GOOD GOOD GOOD
- 22. 4. Category • Search your competition • Search similar keywords • Search similar videos
- 23. 5. Thumbnails
- 24. 6. Broadcasting & Sharing Options
- 25. 7. Date and Map
- 26. 8. Captions & Annotations
- 27. 8. Captions & Annotations
- 30. 10. Other Tips & Tricks Watermarking • Naming your video file • Renaming and Retagging • Piggybacking • Tentpole programming
Editor's Notes
- So why online video?ComScore reported earlier this year that 85% of people online consumed an average of 10 hours of video a month onlineBut that’s not all.Marketing Sherpa in a report late last year that 95% of marketers who used video last year were happy with the results.
- 85% online video market share in the US#4 site globally in terms of overall traffic#2 site globally for search24 hours of video uploaded every minute5 Billion video streams a monthAnd oh btw/ its free and it ranks high in search engines.
- Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks and a lightbulb went off.96 million views and a 700% increase in sales http://www.youtube.com/user/blendtec
- Budget of $50George Wright VP of marketing and sales for Blendtec.Saw Tom Dickson the company founder blending 2X4s and broom sticks and a lightbulb went off.96 million views and a 700% increase in saleshttp://www.youtube.com/user/blendtec
- Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
- Started as a defensive move against pirating videos. Added a buy DVD link at the end. Sales shot up 23000%
- Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
- Matt Robinson and Tom Wriggleswort"Present an idea which promotes HP Workstations ability to bring to life anything the creative mind can conceive."http://vimeo.com/5437401161k views on youtube502k on vimeo
- Speak in plain englishUse the word video in titleEliminate self-serving words
- Add a URL at the beginning of your description. (assessible even before expanding the description field)- Reitierate the content of the video (including transcript when possible) and boilerplate copy and social media links at the end
- Add links to subscribe to your channel or to see the next or previous videos in a series Add annotations to ask for comments- Add easter eggsCaptions allow hearing impaired to viewLoads SEO with keywords and contextual information