May 2012 Triangle AMA Meeting | “Pin It”: How Two Little Words Are Changing the Social Landscape Presentation by Michael Bepko @bepkoboy, Whole Foods

1. How Two Little Words
are Changing the
Social Landscape

2. Are you familiar with Pinterest?

3. Do you have a personal Pinterest account?

4. Let‟s get
tactical!
Pinterest Basics

5. What is
Pinterest?
It‟s a social network that allows you to build
connections with other users around similar
interests by sharing images and photos from
the web that resonate with you.

6. How does
Pinterest
work?
You create online pinboards (like a bulletin
board) for various categories that are
meaningful to you, and you “pin” images or
photos to it.

7. What does
engagement
look like?
• Follow an account
• Follow a board
• „Like‟ an image or photo
• Comment on an image or photo
• Repin an image or photo

8. Michael
Aaron
Bepko
• @WholeFoods
• @Bepkoboy

16. Chéz Bepko

18. CULTIVATING ONLINE COMMUNITY

20. Passionate people across America who are taking
food production into their own hands.

21. Learn easy, creative ideas on repurposing the
unexpected for your modern lifestyle.

22. Join host Emma Green as she eats, drinks and dances
her way through festivals that celebrate and preserve
international cultures far from home.

23. How does
your
garden
grow?

24. How
Does
Your
Garden
Grow?

25. How
Does
Your
Garden
Grow?

26. We‟re
Used to
Reusing!

27. We‟re
Used to
Reusing!

28. We‟re
Used to
Reusing!

29. Edible
Celebrations!

30. Edible
Celebrations!

31. Super HOT
Kitchens!

32. Super HOT
Kitchens!

33. O Create connections/engage with others
through sharing images that represent
our interests and passions.
O Create depth and personality to your
brand… depicting the essence of WHO
you are, WHAT you do every day and
WHY you do it.
O Insight to wants and needs of a
particular segment of online
community… allowing for
creation/sharing of more meaningful
content.

34. WEBSITE TRAFFIC

36. 100 „likes‟ – 2 comments – 602 repins

37. Visitors by Referral Source
facebook pinterest twitter
112,254
95,996 91,112
46,013 50,644
41,025
35,148
14,706 30,203
908 29,101
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
2011 2012

38. O Pinterest is a MAJOR player in the
traffic referral business.
O Pinterest now drives more traffic than
LinkedIn, Google+, Reddit and
YouTube. (searchenginewatch.com)
O Consider customizing/optimizing
visual content for your digital spaces.
Brands need to start thinking of ways
to capitalize on this fast-growing
community.

39. STORYTELLING

43. Alleviate poverty through
microcredit in communities
worldwide that supply
Whole Foods Market with
products.

48. O Visual storytelling is becoming
essential to developing a strong online
brand identity.
O Curation allows for storytelling that can
be difficult through traditional
marketing tactics.
O Insightful look into your target
audience and what resonates with
them.
O Consider Facebook‟s change to visual-
heavy Timeline and the rise in
popularity of Instagram. (FB acquisition)

51. Optimize Your Pinterest Efforts
O Upload/pin your own images now & then.
O After you upload/pin an image, edit the pin to
add a link.
O Add a short caption using searchable
keywords.
O Create variety of boards with names that are
keyword heavy.
O Research to see what catches your eye and
compels you to engage.
O Add the „Follow‟ and „Pin It‟ button to your
website!!
O Be yourself… express your personality and
your brand.

52. Top 10 Categories on Pinterest
1. Home (17.2%)
2. Arts & Crafts (12.4%)
3. Style/Fashion (11.7%)
4. Food (10.5%)
5. Inspiration/Education (9.0%)
6. Holidays/Seasonal (3.9%)
7. Humor (2.1%)
8. Products (2.1%)
9. Travel (1.9%)
10. Kids (1.8%)

53. 10 Most Popular Board Names
on Pinterest
1. For the Home (3.15%)
2. My Style (1.97%)
3. Products I Love (1.86%)
4. Books Worth Reading (1.68%)
5. Food (1.23%)
6. Favorite Places & Spaces (1.00%)
7. Recipes (0.75%)
8. Craft Ideas (0.74%)
9. Christmas (0.72%)
10. Crafts (0.65%)

54. • From December 2011 to January
2012, unique visitors to Pinterest
increased by a whopping 155%.
(Compete)
• Pinterest gets more monthly usage per
user than Google+, Twitter and
LinkedIn combined. (AllTwitter)

55. • It accounts for 3.6 percent of all
referral traffic, nearly as much as
Twitter (3.61 percent). (PR Daily)
• Women ages 25 to 34 make up the
largest demographic of Pinterest
users. (Ignite)

56. • Real Simple Magazine reports that its
website gets more traffic from Pinterest
than it does from Facebook.
• With over 11 million unique monthly
visitors (and counting), Pinterest became
the fastest standalone website to eclipse
the 10 million per month mark ever. (PR
Daily)

57. “Pinterest is raising $120 million in a funding
round expected to be announced Thursday or
Friday morning, according to multiple sources. The
investment, Pinterest‟s third, places the two-year-
old social bookmarking site‟s valuation in the range
of
$1 billion to $1.5 billion.”
Laura Indvik for

58. “One sign that Pinterest‟s focus is growing increasingly
international: a recent post to Pinterest‟s corporate blog
calling for translators for local-language
editions of the site.
French, German, Japanese, Portuguese and Spanish
are the company‟s first priorities, it said;
Dutch, Greek, Italian, Korean, Malay, Polish, Russian,
Simplified Chinese, Swedish and Turkish are next.”
Laura Indvik for

59. HAPPY PINNING!