1. BuildIdaho.com‟s
GUIDELINES TO WRITING GREAT BLOGS

2. HELP YOUR AUDIENCE
 Provide more than just great information; feed
them information that will pro-actively help
them. Stats are interesting but they do not sell
or build homes. Self Serving messages do not
sell homes. Valuable and helpful information is
what people are looking for. Suggest thoughts
that will help them build a better home? Cool
products they should know about. If a blog was
titled “10 ways to get the home you want at the
best price.” Would it get read? What about “10
things builders must do when building your
home” People love Top 10 Lists.

3. LESS IS MORE
 Short blogs are more likely to be read. If it
looks too big they won‟t read it. If they are
able to take a bite and like it, they will want
more! Respect your reader‟s time and give
them value. If you have a thesis to share,
break it apart into bite size chunks.

4. VALUE AND EXPECTATIONS
 Did they find their time spent with you
valuable and what they expected? FACT: The
more valuable your blog, the more valuable
you become.

5. PERSONALIZE ENTRIES
 Tell a story about what happened to you or a
client. Telling someone information is great,
sharing a short story is better.

6. DRAW A LINE IN THE SAND
 Want to create dialogue? There is no better
way than making things black and white for
people. One thing BuildIdaho.com does not
recommend is being controversial. This is a
formula that may work for talk shows but in
business it will cut your prospective client
base in half, and every time you post
something like this until clients don‟t want to
talk to you.

7. BUILD RELATIONSHIPS
 A blog is a great way to develop community,
trust and relationships Brag about other
people, companies, and products. Provide
links. Let those people know you mentioned
them in a blog. Everyone likes fifteen
minutes of fame. Pay it forward!

8. USE KEY WORDS
 Homes for Sale, Real Estate, Builder, Boise,
Nampa, Energy Star, LEED, etc. Use them
more often as adjectives as well. “Boise Real
Estate” “Boise LEED Builders” This will help
search engines bring more and more
qualified readers to you.

9. BLOG OFTEN
 Readers are like back yard birds, the more you give them the more they
want. In time your blog can become the consumers guide or book of
record and you will be the authority. The object of the game is to provide
your target reader invaluable information that will thereby make you
invaluable. Provide them information that will pro-actively help them.
Blogging is a multi tasking marketing tool- branding, developing a
following and sharing your expertise. It all leads readers back to you. If
people think you know more than anyone else, are just a great person,
or enjoy your posts- who will they call?
At the end of the day we want to sell- this is one tool. As you develop
more posts and a following people will use your blog as the source to
start! Don‟t worry so much about the packaging as much as the content!
Great information sells itself!

10. ADD PICTURES
 Pictures help add emotion to the blog. Try
www.images.google.com or Bing

11. DON’T ARGUE WITH YOUR READER.
 There is nothing wrong with critical thinking
but arguing online is a losing battle.
Remember rule #6. If it seems to be an
argument, don‟t attack your reader. You may
want to acknowledge their point and let it go.
“Great Points. Thanks for your input.” Don‟t
follow it up with a „but‟ or „however.‟ Agreeing
with your visitor takes the wind out of the sail.
Agreeing makes you both look good!

12. MY CHALLENGE TO YOU-
 Share your expertise. What information is
your target customer craving? Help visitors
make the best decisions. Let‟s give them the
best advice available of any website!

13. BUILDIDAHO.COM
 Trey Langford
 Founder
 208/724-9636
 1401 West Idaho St.
 Boise, Idaho
 Learn more about Boise Idaho Real Estate