A short summary of LinkedIn, and why LinkedIn should be utilized.

2. “Social media is the biggest shift
since the industrial revolution.” –
Erik Qualman
Your participation in LinkedIn depends
on your social media perceptions:
• Is LinkedIn a • Is LinkedIn a
professional professional
evolution? revolution?

3. Dave: Waiting for Evolution or
Part of the Revolution?

4. Two Important LinkedIn
Questions:
• What is LinkedIn? • What do you want
LinkedIn to be?

5. What is LinkedIn?
By definition it is a:
• Professional
• Social Profile v. Professional Brand
• Business “Connectedness”
• Social - Updates, Discussions, Comments,
Likes, LinkedIn Answers, Follows
• Network
• Six-Degrees vs. Three-Degrees of Separation

6. What Do You Want LinkedIn to Be?
• Rolodex/Resume mentality vs. Personal Branding
mentality
• LinkedIn contributes to your digital/online persona
• Professional Face - Profile
• Professional Voice – Updates,
Answers, Groups
• Professional Reach - Network
Connections

7. Importance of an Optimized
LinkedIn Profile
• About 150 million members (at the
beginning of 2012)
• Brand Recall
• First Impressions
• Made Quickly
• Durable + Lasting

8. Network Building
we
• The Power of I
• A “Trusted” Network?
• Your Network Structure
• Allies & Weak Ties (1st Degree Connections)
• Friends of Friends (2nd / 3rd Degree Connections)
• The Best Professional Network / Q (Social Intimacy)

9. Tools for Building Your Network
Your ConnectionTools: Your Communcation Tools:
• Invitations • 1st Degree Connections
• Introductions • Group Connections
• LIONS • Answers Page
• Openlink Messages
• InMails

10. Evolution or Revolution?
It shouldn’t matter. What matters is that the
“opportunity” to be your own media exists.