2. - 89% have a presence on
Facebook
- Over 80% rate their social
network presence as valuable
- The number of nonprofits
generating donations online has
risen to 46% in 2011
3. âI like to say that Twitter
is like a bar, Facebook is
your living room and
LinkedIn is the local
chamber of commerce.â
4. âThe Internet is
TEST TEST TEST
becoming the
town square for
the global
village of
tomorrow.â
Bill Gates
38. A Few Tips
⢠It is more than just
a marketing team
effort
Hinweis der Redaktion
Nearly all use Facebook (96%)3 in 4 use Twitter2 in 3 use Linked in or YouTube40% have blogs, use Flickr or offer a social community via an outside vendorOnly 4% were NOT using social media
âI like to say that Twitter is like a bar, Facebook is your living room and LinkedIn is the local chamber of commerce.â
Some top overall goals:Engage alumni (84%); strengthen brand image (75%)Engage prospective & admitted students (68% & 63%)Increase awareness (61%)
To engage your audience in real time on their terms Customer is at the center â all about meOld media still matters, but landscape is changing rapidlyTo become a part of the conversationUtilize new communication model of dialogueNiche marketing Increase Web presence and search rank78% of people trust the recommendations of other consumers Conversations about your brand will happen without you initiating them The power of buzz
A social platform made up of individuals or an organization that are tied together by one or more interests.Ning/ bebo (international)/ foursquare (location based)Allows a user to exchange small elements of content such as short sentences, individual images, or video links
A social platform made up of individuals or an organization that are tied together by one or more interests.
Hash tags to proactively search for potential online students â anyone on twitter could be a potential student. You can also do geographic Twitter searches to look for potential graduate or undergraduate students.@unmarketing: Never tweet anything you don't want to see on a billboard with your name, face and logo on it.
Huge opportunity for current students â bring a sibling/cousin/friend to an open house and receive an itunes gift card, âŚUse foursquare to create a virtual scavenger hunt/tour for student visiting the campus. Helps to show youâre on the cutting edge for undergraduate students.Coffee dates â check in on FourSquare and FourSquare launched in 2009 and as of December 2010 had over 5 million users worldwide. - âCheck-inâ allows users to collect points, virtual badges, and bookmark information about certain venuesAs of November 2010, Gowalla had 600,000 active users. - Gowalla: Keep up with your friends, discover new places, share recommendations, and pick up rewards.Yelp began primarily as a application that identified nearby locations of interest. Yelp has recently added the ability to âcheck inâ and has 31 million unique visitors as of early 2010. - âCheck-inâ to receive promotions and coupons. Find nearby local businesses and read/post reviews.Facebook Places launched on August 18, 2010. The relatively new Facebook application is not as popular as FourSquare (end of 2010), but is growing fast. With over 200 million people using Facebook, the use of Facebook places is sure to increase. Allows users to share where you are, connect with nearby friends, and find local deals.
Using these right now â how can you expand? Partner with Spot coffee to put QR codes on coffee sleeves which would direct the student to something fun â bring this coffee sleeve into an open house and enter to win a ipad, or a dormroom makeover.
Social Media on Mobile DevicesAugust 2011 - 72 million Americans accessed social media via mobile devices, which is a 37% increase from 2010 Social Media Site Traffic from Mobile Devices55% of Twitter traffic is from mobile devices60% of Pandora traffic is from mobile devices43% of Facebook traffic is from mobile devicesMobile Phone Usage by Activity(ABI Research, July 2011)¡      Checking email (80%)¡      Visit social network sites (73%)¡      Checking weather and reading news (63% each)¡      Playing music or viewing stock quotes (53% each)¡      Checking sports scores (51%)¡      Searching for information (48%) ¡      Playing games (39%)
Ways to measure ROI:Website visitors Facebook friends/Twitter followers (are they relevant?) Blog commentsYouTube viewsRe-Tweets Sentiment analysis (what are they saying) Social Klout