Jeroen van Velzen over Mobile marketing in de reissector op Travel 2012

1. Travel 2012: Mobile Travel
Jeroen van Velzen, CEO
Apeldoorn, September 17th 2012

3. Mobilizing travel companies across the globe
OTA | TMC | GDS| Airline| Airports | TO’sc

4. What’s the hype about mobile?
This will all go away one day..

5. Would you give up your mobile?
This will all go away one day..

9. Mobile and Travel?
Hype or Reality

12. From mobile First to mobile Only!
Shifting gears…

13. From mobile first to mobile only!
Shifting gears…

15. Should YOU go Mobile?
Who will want to eat your lunch tomorrow?

16. The only way to interact with your customer while he’s enjoying
your product (i.e. traveling) is using a mobile device.

17. Moving from saving to spending mode
Should you travel along with your customer to the spending phase?

18. Servicing the Mobile Traveller
Service, Sales and Sales as a Service
Booking Travelling
• Flights • Personalization
• Hotels • Itinerary Management
• Cars • Relevant Content
• Trains • Customer Service
Up- & Cross Sell while Travelling

19. Mobile = focus

20. 1. The fastest mobile GDS booking
app
2. The most personal itinerary
manager out in the market
3. The most relevant contextual
offers & info

21. Mobile = feeling

22. Just 1 Screen
Search flight mPower dv0.01

23. Just 1 Screen
19 iterations, total time spent 84 hrs

24. Now rethink 28 Screens v 0.1

25. Grab the low hanging fruit
Find the least effort high impact projects

26. Mobilize your booking info
Because they know you know!

27. Inform, communicate and convert
Deliver personal and relevant information

28. Servicing the Mobile Traveller
Service, Sales and Sales as a Service
Booking Travelling
• Flights • Personalization
• Hotels • Itinerary Management
• Cars • Relevant Content
• Trains • Customer Service
Up- & Cross Sell while Travelling

29. Questions please!
You can only use the words in the diagram

30. @jeve
www.linkedin.com/in/vanvelzen
jeroen.vanvelzen@soundofdata.nl
+316 1313 1717