1. COMMUNITY
TOURISM
PLANNING
WORKSHOP
RIVER CANYON COUNTRY
NOVEMBER 2012 - JANUARY 2013
2. INTRODUCTIONS
In 30 seconds or less…
• Name
• Where you live
• What kind of work you do
(organization/affiliation)
• What is one thing that you want to
accomplish in the community as a
result of this program
3. TODAY’S AGENDA
MORNING
• Participant introductions
• Program introduction
• Principles of sustainable tourism
• Refining the preferred vision
• Scenario creation: what will happen
in 10-20 years?
6. PROGRAM GOALS
Raise the awareness and understanding of the
value of the tourism industry
Engage a broad cross-section of the community
in a dialogue to identify strengths and
opportunities
Spark creativity and enthusiasm in community
leaders to contribute to making Oregon a
premiere tourism destination
Pg. 9
Connect community and business leaders with
resources to help develop new authentic tourism
products and leverage the assets they have
7. PROGRAM GOALS
Develop new experiences and products for
locals and visitors that sustain or enhance the
geographical character of a place
Stimulate new local business development
Establish positive relationships between
community leaders and the state’s tourism
organizations
8. PROGRAM PARTNERS
• Future iQ Partners
• Rural Development Initiatives
• Alta Planning + Design IMBA
Bricker Consulting
• Great Destination Strategies
• Sustainable Travel International
• UO Altitude Essentials
34. YOUR WORKSHOPS
• Community Tourism Visioning & Planning
• Cultural & Agri-tourism Dev: Tues Dec 4
• Tourist for a Day Field Session: Wed Dec 5
• Nature Based Outdoor Recreation: Tues Jan 8
• Bicycle Tourism Development: Wed Jan 9
• Marketing on a Shoestring: Tues Jan 29
• Teaming for Success: Wed Jan 30
35. EVENTS
• Un-Cork Your Business’ Tourism Potential:
Tues Jan 8
• Community Tourism Kickoff: Wed Jan 30
• Oregon Governor’s Tourism Conference in
Salem: April 14-16, 2013
36. PARTICIPANT EXPECTATIONS
• Attend all sessions
• Participate fully and respectfully
• Arrive 15 minutes early to sessions as
sessions will start right on time
• Bring everything to the table!
• Complete a workshop evaluation after each
session (sent to you via email)
• Work actively with the local steering
committee to assist with implementing
priority actions
37. SESSION GROUNDRULES
• Keep an open mind
• Actively listen
• Share air time
• Be early…and often!
• Contribute to moving forward
• Enjoy the process…the journey is just as
important as the destination
39. SUSTAINABLE TOURISM…
1. Is integrated with and respectful of the culture,
homeland, heritage, and people of a place;
2. Provides a unique and authentic experience for
the visitor;
3. Generates localized economic development
benefits;
4. Has a balanced or beneficial impact on the
environment;
40. SUSTAINABLE TOURISM…
5. Generates revenue that is invested in conserving and
enhancing the unique features of the community;
6. Provides an educational experience for the visitor
that leaves them enriched and inspired to create
positive change at home;
7. Encourages diverse parties to work together to create
new opportunities and to address common
challenges; and
8. Serves target markets that are profitable,
with promising long term viability.
66. Green Travel Data
Nearly 85% of those considering travel to Oregon self identified as
“environmentally conscious”
Travel Oregon/Green Traveler Analysis conducted by the U.S. Travel Association, 2009
70. APPROPRIATE TECHNOLOGY
Oregon Parks & Rec Dept. Composting Toilets
Smith Rocks, Oregon
• virtually odorless
• solar power used to drive
ventilating fan
• less frequent removal of
remaining solids
• compost used for
fertilizer
The system was designed and fabricated by Biological Mediation Systems, Inc., of Colorado.
71.
72.
73.
74.
75. 5. Sustainable tourism generates revenue that
is invested in conserving and enhancing
the unique features of the community;
78. 6. Sustainable tourism provides an educational
experience for the visitor that leaves them
enriched and inspired to create positive change
at home;
85. 8. Sustainable tourism serves target markets that are
profitable, with promising long term viability.
86. Active Outdoor Rec Participation
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
87. National Bicyclist Demographics
60 million adult bicyclists
4 billion outings
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
88. National Bicyclist Demographics
U.S. Trip-related sales: $47 billion
Jobs generated by cycling: 1.1 million
The Active Outdoor Recreation Economy Report, Outdoor Industry Foundation, 2006
89. Sketch by Russ Roca, The Path Less Pedaled, www.pathlesspedaled.com
90.
91. ASSET MAPPING
• Outstanding places to stay
• Unique culinary experiences
• Tourism amenities
• Outdoor recreation assets
• Unique retail or attractions
• Tour opportunities
• Quality events
• Significant cultural and historical sites or
stories
• Marketing & public relations assets
