1. BICYCLE TOURISM WORKSHOP
McKenzie River Valley
March 2011

2. Rural Tourism Studio Program
Scott Bricker
Alta Planning + Design
Bricker Consulting
503.757.8342
ssbricker@gmail.com

3. Alta Planning + Design
• North America’s leading multi-modal transportation firm that
specializes in the planning, design and implementation of bicycle,
pedestrian, greenway, park and trail corridors and systems.
• Working in Oregon since 1999, headquartered in Portland.
• Services include master planning and design, education and
encouragement programs, grant assistance, and public
involvement.
• Our mission is the create active communities where bicycling and
walking are safe, healthy, fun, and normal daily activities.
Tualatin Hills Trails Salem Safe Routes Stafford Basin, Portland Bicycle
Plan *Planners* *GIS Specialists* *Designers* *Educators*
to School Lake Oswego Master Plan

4. Breadth of Work
United States Canada Mexico United Arab Emirates Asia Australia

5. TODAY’S AGENDA
9:00 a.m. – 4:00 p.m.
• Welcome & introductions
• Program overview
• Introduction to Bicycle Tourism
• Developing a Bicycling Tourism Strategy
• Partnership Discussion
• Funding Opportunities
• Next Steps and Prioritization

6. WORKSHOP OUTCOMES
• Familiarity with submarkets
• Characteristics of successful bike tourism
destinations
• Assessment of opportunities and constraints
• Partnership & Funding Opportunities
• Determine Next Steps

7. Bicycle Tourism Workshop
What is Bicycle Tourism?
• Travel for which the use of a bicycle is an
important part of the visit

8. Bicycle Tourism Workshop
Bicycle Tourism is part of Travel Oregon’s efforts.

12. Bicyclist Demographics
# of bicyclists: 85.6 million
# of outings: 3.1 billion

13. Bicyclist Demographics
Income level: 40% = $40K – $80K

14. Bicyclist Demographics
Jobs generated by cycling: 1.1 million

15. Bicyclist Demographics
Fun Fact: More Americans owe their jobs to
bicycle-based recreation than there are people
employed as lawyers.

16. Bicyclist Demographics
Trip-related sales: $47 billion

17. Benefits of Cycle Tourism
Small business development
• Bike shops
• Tour guides
• Events
• Training
• Evening for
Entrepreneurs

18. Benefits of Cycle Tourism
Lodging use
• Revenue & employment
• Transient room tax
Restaurant use
• Revenue & employment

19. Benefits of Cycle Tourism
Accessory spending
• Supplies
• Souvenirs
• Art and Culture

20. Benefits of Cycle Tourism
Improvements to infrastructure for residents
• Bike paths/routes
• Trails
• Signage
• Waysides

32. Road Cycling
Day Riders
• Destination driven
• Diverse ride
options
Touring Rides
• Multi stages
• Event driven
• Credit / self-
supportive

33. Oregon Scenic Bikeways
Alex Phillips, OPRD
• 503.986.0631
• Alex.phillips@state.or.us
Photo courtesy Greg Lee & Cycle Oregon

34. Oregon Scenic Bikeways
How will your Scenic Bikeway be
Unique?
• Experiences
• Products and services
• Community

35. Oregon Scenic Bikeways
Experiences
• Highlight how people experience locations.

36. Adventure Cycling
Self-supported Through Riders
• Long-distance
routes

37. Cycle Oregon
Focus – What experience do you think of?

38. Events
Cycle Oregon Weekend Ride
Photo by Jonathan Maus bikeportland.org

39. Events
Cycle Cross Crusade

40. Events
Hood River
• Mt. Hood Cycling Classic

41. Events
Oakridge, OR
• Mountain Bike Oregon
festival

42. Themed Tours
Food/wine

43. Themed Tours

44. Cycle Tourist Wants & Needs
What do cycle tourists want and need?

45. Cycle Tourist Wants & Needs
Signature Rides
• What is an epic ride?

46. Cycle Tourist Wants & Needs
Clustering rides – loops, rides from town, trails on
private lands

47. Cycle Tourist Wants & Needs
Bicycle-specific or bike/hike-only trails - MTB

48. Cycle Tourist Wants & Needs
Gravity-fed riding (shuttle) - MTB

49. Cycle Tourist Wants & Needs
Gravity-fed riding (ski area) - MTB

50. Cycle Tourist Wants & Needs
Regional clustering of cycling facilities - MTB

51. Cycle Tourist Wants & Needs
Variety of skill level options

52. Cycle Tourist Wants & Needs
Bicycle Infrastructure

53. Cycle Tourist Wants & Needs

54. Cycle Tourist Wants & Needs
Roads good for bicycling
• Low traffic
• Good pavement
• Wide shoulders

55. Cycle Tourist Wants & Needs
BASIC INFRASTRUCTURE
Tourist-related signs

56. Cycle Tourist Wants & Needs
Public restrooms

57. Cycle Tourist Wants & Needs
Visitor center

58. Cycle Tourist Wants & Needs
Services at appx 20-mile intervals

59. Cycle Tourist Wants & Needs
Other tourism options

60. Cycle Tourist Wants & Needs
Guide services and Concierge

61. Cycle Tourist Wants & Needs
Bike-friendly lodging

62. Cycle Tourist Wants & Needs
Bike-friendly food (carbs and protein)
• Quality
• Quantity
• Home cooking!

63. Cycle Tourist Wants & Needs
Bike-friendly beverage

64. Cycle Tourist Wants & Needs
Bike shop(s)

65. Cycle Tourist Wants & Needs
On-the-road support

66. Cycle Tourist Wants & Needs
MARKETING AND COMMUNICATIONS

67. Cycle Tourist Wants & Needs
RideOregonRide.com

68. Cycle Tourist Wants & Needs
Articles and Publications

69. Cycle Tourist Wants & Needs
Cycling-specific maps - MTB

70. Cycle Tourist Wants & Needs
What Will McKenzie Be Know For?
What experience will you receive?