Stay enthusiastic. Qualified criticism. Personal experiences. Small stories have the biggest impact. Fionn Davenport on hot to relevant to your community.

1. How To Stay Relevant to
Your Community
Fionn Davenport

2. What is Relevance?

3. How to Be This…

4. …as opposed to this

5. It’s About Relationships…
• …with the reader
• …with the travel
industry
• …with employers
• …with other travel
experts

6. …Between You & The Reader

7. Small Stories…Biggest Impact

8. Travelling is a brutality. It forces you to
trust strangers and to lose sight of all
that familiar comfort of home and friends.
You are constantly off balance. Nothing is
yours except the essential things: air,
sleep, dreams, the sky – all things
tending towards the eternal or what we
imagine of it.
- Cesare Pavese

9. Enthusiasms…

10. Negativity

11. There’s No Such Thing As A
Free Press Trip

12. The Credibility Gap

13. For Things to Remain the Same,
Everything Has to Change

14. Understandable Language?
• #spon / spons
• #ad
• #sponsored
• …’clear and conspicuous’ disclosures

15. A New Deal
The Whole Truth And Nothing But The Truth
I am a professional travel writer. In order to continue working in my
chosen profession, I am partially reliant on travel industry support to
reach those places that I cannot afford to out of my own pocket. But I
do not take freebies in exchange for positive coverage. I am committed
to being honest and fair in everything I write. Why? Because in order to
be successful, I am wholly reliant on your trust. Without it, I’m
irrelevant.