Crowdfunding update for LES Emerging Ventures.

1. "TRAKLIGHT", "ID YOUR IP", "IP VAULT", and "IP CLOUD" are registered trademarks of The PIP Vault, LLC. © MMXIII The PIP Vault, LLC. All Rights Reserved.
Ready, Set … Not Yet!
Mary Juetten, Founder & CEO
@maryjuetten @traklight
July 7, 2014
LES: Silicon Valley Chapter

2. L OVERVIEW
REWARDS BASED:
Indiegogo, Kickstarter, Rocket Hub & 1500+ more
EQUITY BASED (non-accredited):
Debt or Security
OTHER (accredited):
Angel List, Lending Club, Prosper, MicroVentures

3. A Tale of Two Campaigns
2

4. What they do.
• Genetic Art
– Ts
– Portraits
• Channels
– Obsessed pet owner
– Animal organizations
• Convert Steel shipping containers into
medical clinics
• Cooling/Heating installed
• Most of medical equipment
needs/electric and sink
• Durable
• Quickly Installed

5. Seriously?... Try again?
• Lessons learned
• New plan of action
• New cause
• New business
opportunity

6. The new plan.
• Pre-Selling
• HEAVY PR
– Social Presence
– Local media
• Partnering
• Get it in writing
• New rewards structure
• SCHEDULE

7. Results?!

8. IDENTIFY IP
PROTECT IP
PICK A PLATFORM
BUILD SOCIAL CAPITAL
CREATE A PITCH
CROWDFUNDING
APPROACH

9. Got Intellectual Property?
Why Care…
• IP theft costs $250 billion annually
• 100% of all companies have IP
• Intangible assets are often more
than 75% of company values; startups
more than 90%
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.

10. STEP 4: RAISE SOCIAL CAPTIAL
Success is directly related to Social Capital
Social Capital is more than Social Media
Quality not Quantity
social icon: creative nerds, iconarchive.com

11. ONLINE:
Campaign
Business Plan
Projections
Videos
Music
`
CREATE PITCH

12. ISSUER : JOBS Act
1. Registration & Incorporation in US
2. Names – Directors, Officers, >20% SH
3. Business Description & BUSINESS PLAN
4. Prior years Tax Returns
5. Financial Statements
6. Use of Proceeds
7. Offering Details & Progress Updates
8. Share price & methodology (VALUATION)
9. Ownership & capital
10. Capital (existing, offering & differences)

13. SEC RULES: 585 PAGES

14. SEC: 295 Questions

15. Equity/Debt Status
Ready,
Set,
Not Yet!
SEC Rule comment ended Feb 3rd, 2014
Intrastate live in several states
Photo credit – Richard Winchell

16. RULES – FORM C Disclosure
1. Registration & Incorporation in US
2. Names – Directors, Officers, >20% SH
3. Business Description ONLY
4. Prior years Tax Returns
5. Financial Statements ONGOING & ANNUAL
REPORTS
6. Use of Proceeds
7. Offering Details & Progress Updates
8. Share price & methodology (VALUATION)
9. Ownership & capital
10. Capital (existing, offering & differences)

17. GAAP Financial Statements
< $100K – CEO
$100K to < $500K Review
$500K = AUDIT by non-PCAOB but licensed
Certified Professional Accountant (CPA) Firm
Not the same CPA as preparations

18. Devil in the Details
$XM Valuation/ $X per share price/ Total $XK
Use of Proceeds MAKE SELL OPERATE
$XK Now $XK $YK $ZK
$XK Next $XK $YK $ZK
$XK Then $XK $YK $ZK
$

19. EQUITY CHALLENGES:
Business Plan
Financials
Attestation
Valuation

20. JOBS ACT 2.0?????
Financial Statements
ONGOING & ANNUAL
REPORTS
Audit relaxed
Total raised to $3m
#releasetherules

21. Questions?
Mary Juetten
mejuetten@traklight.com
@traklight @maryjuetten
www.traklight.com
TAKE OUR FREE RISK QUIZ
http://hub.am/1n6zjlJ