7. Got Intellectual Property?
Why Care…
• IP theft costs US companies $250
billion annually
• 100% of all companies have IP
• 700K new startups annually vs. 20%
protected IP after 1st year
• IP is most valuable asset and not on
your Balance Sheet
• Exclude competition; Attract
investment (incl. crowdfunding);
Leverage & license
• Avoid IP loss, infringement, or
business failure
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.
11. WHO: IP Ownership Challenges
• Multiple Inventors
• Who you are? Employee of another company
• Proper Assignment of IP Rights – personal versus
company
• Assume that Ownership automatically extends outside
the US
12. • Idea
• URL
• Name
• Know how
• Employees
• Contractors
WHAT: Business Plan/Funding
Presentation
13. Tip 4: Short Term Thinking = Dollars out the
Door Later
14. Document your Company Formation
• Buy-Sell Language
• Provisions for Death or Divorce
• Different Classes of Units
• ―Profits Interest‖ Language
• Valuation Formula
• Deadlock Provision
15. DIY v. Hire Professionals
• Do it Yourself:
– USPTO.gov
– Copyright.gov
• Hire a Professional:
– Attorney, Consultant, Legal Zoom, Rocket Lawyer
• Secrets:
– Notary, TRAKLIGHT’s IP Vault, Copyright software
17. Picking the Right Platform
How it works online!
• EQUITY BASED:
Online Business Plan Required
18. Start on the Right Trak
Do NOT start with creating a:
Campaign
Pitch
or
Business Plan
THIS APPLIES TO ALL FINANCING!
Disclaimer: This is intended to be general information. Nothing in this presentation constitutes
legal advice. Please consult with an attorney before making any intellectual property protection
decisions.
21. Ignorance is not a Defense
Be Careful:
Video
Copy
Business Plans
22. RESOURCES
• CfPA, CfIRA
• Crowdfundingroadmap.com Annual Oct
14th – 16th Convention & Bootcamp
• Crowdfundcast.com – podcast
• Getting Started with Crowdfunding
Investing for Dummies in a Day
• Crowfunding Hatchery
• Traklight.com/IP Cloud – free resources
& paid coaching
• Crowdbuilder by Leverage PR- in-depth
publicity instruction, task and milestone
management, to integrated calendars
and media lists
23. Tip 6: Have the Right Contracts
in Place
… From the beginning!
So you own it!
24. Whether Outsourcing or Developing In-House
Development, Consulting or Work Made for Hire
Agreements
Work Made for Hire but Cover Your Bases
Master Agreement with SOW Attached
Reps and Warranties, Indemnity, Insurance
Non-Disclosure Agreements
Non-Competes?
25. Bonus Tip: Have an Advisory
Board
…And/or Technology Advisors!