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Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]

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Niel Robertson of Trada presented on how PR can help marketers can ad buying decisions. Check out Trada Reviews here: http://www.trada.com/trada-reviews/

BusinessTechnology
1 of 18
PR 2.0
Old-School Activities Writing press releases Follow up calls Pitching to Tier 1 publications Old-school PR Measurements Readership Pass-along rate Mentions
Who Has the Highest Pass-Along Rate?
Which Has the Most Impact New York Times Tech Crunch CNet Mashable GigaOm Search Engine Watch Search Engine Land
Visits vs Conversions Visits Conversions
New Activities Finding influencers Amplifying messages Analyze time/value of PR activities Creating your own readership New PR Measurements Clicks (Unique Visitors) Conversions Bounce Rate Retweets
Where Are My Leads Coming From?
Find Mavens and Influencers
Where Are My Visitors Coming From?
Amplify
How to Deconstruct Bit.ly Traffic
Did it Convert? 13 Conversions!
Data Driven Ad Buys
What about volume?
You Are Your Own Best PR
Public Relations 2.0 by Niel Robertson [Metrics Marketing Bootcamp]

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