Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers

TRADA PRESENTS

The Marketing Department of the
Future: Gamiﬁcation, Crowd and
Community Management for SMB
Marketers

Thursday, October 6, 2011

$25

#SMBCrowdsourcing
trada.com

Bryan Estes,
Director of Biz Dev
BigDoor.com
@bestes206

Bryan Estes is Director of Business Development and
Implementation Specialist for BigDoor, a company dedicated
to making the online world more rewarding by providing
gamiﬁcation technology to non-gaming websites. Bryan works
closely with BigDoor’s partners to get them up to speed and
running quickly with gamiﬁcation.

Niel Robertson:@nielr1 Bryan Estes:@bestes206
trada.com

Niel Robertson
CEO, Trada.com
@nielr1

Niel Robertson came to Colorado from Boston in 1998 to find out more about “this state he was
always flying over”. To his surprise, he liked it and started building companies. Along the way he built
two software companies, opened (and closed) a couple of restaurants, and learned how to love Fleece
and Flip Flops.
Currently, he is the founder and CEO of Trada, the world’s first and only crowdsourced paid search
marketplace.


You’re a
marketer.


How would you like
affordable help with:

- copywriting
- editing
- PPC
- design
- SEO
- video
- translation
- microtasks

...and you don’t have
to hire anyone?


Deﬁnition of terms:

Crowdsourcing:

the process of handing tasks
traditionally performed by
one person to a crowd of
people


Deﬁnition of terms:

Gamiﬁcation:

the use of game design
techniques and mechanics to
solve problems and engage
audiences


What do these have to do with each other?


As a small business
marketer,
crowdsourcing can
help you immensely.


You can easily ﬁnd the
right people to hand
tasks off to, manage
them, and get results
quickly.


Lower
cost
Wide
range of
talent
Diversity
of Fast
thinking results

Simpliﬁed
hiring

In order to get the
most out of your
crowd, you should
understand game
theory.

Most crowdsourcing
platforms have this as
part of their
engagement system.


Niel uses game
mechanics to engage
the crowd at Trada.


You can also use
gamiﬁcation to drive
customer engagement
on your website.


Think of your visitors
like your crowd: they
can be engaged and
incentivized in the
same way.


Bryan makes
gamiﬁcation available
to small business
marketers to drive
customer engagement
through the use of
game mechanics.


Users who participate in our loyalty
program are
3X more likely to return When a site implements
to the site than those not in the with BigDoor, their overall
loyalty program. site engagement
increases by 30%.

LTY E
A

NG
Y
LO

ENUE FO
REV

AG
R
O
NS
UR
(This is what BigDoor
EA

EMENT
THIS M

PARTNERS!

does.)
ALL

VI
RA
LIT Y

Due to our innovative referral BigDoor’s reward program results in a
200% increase in sharing.
mechanism, users who clicked
on shared links are
7X more likely to register
on the site.


Is money the only
effective way to
motivate my crowd?


What level of
anonymity should the
crowd have?


Gamiﬁcation works
best when there is
already an engaged
community. How do I
build that engaged
community?


Should a game have
only positive
reinforcement?


What expectations
should I have about
how many people in
my crowd will
actually do work?


THURSDAY, OCT 13, 12:15PM EASTERN

Crowdsourcing Content and
Distributing Across Channels

SMBs and larger companies struggle with creating enough/the right content, and with managing and
amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask
ﬁrm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI,
and how to amplify your content to get the most value.

Mark Chatow Lukas Biewald,
VP of Marketing Chairman/Co-founder,
Servio.com CrowdFlower.com


THURSDAY, OCT 20, 12:15PM EASTERN

Right Brains On Demand:
Crowdsourcing Video
Putting together effective web videos to market brands and products is a challenge for SMB
marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the
crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs.
They'll weigh in on which companies should have a marketing video strategy, what type of content
gets results, and how to successfully use crowdsourcing to get what you want out of video
marketing - without the crippling cost of a creative agency or in-house video team.

Fergus Dyer-Smith Peter LaMotte,
Co-Founder, CEO President,
Wooshii.com GeniusRocket.com

Anna Sawyer,
Marketing Manager,
Trada.com

QUESTIONS! Want more info?
dranda@trada.com

Bryan Estes, Niel Robertson
Director of Biz Dev Founder and CEO,
BigDoor.com Trada.com
@bestes206 @nielr1


Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers

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Increase Revenue with Gamification: Crowd and Community Management for SMB Marketers