Five Scientific Landing Page Tips for Increasing Holiday Conversions
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This document summarizes a webinar about landing page optimization for holiday campaigns. It provides tips for crafting effective landing pages, including matching messages to campaigns, always testing pages, creating a sense of urgency, including trust indicators, and using compelling calls to action. It also discusses post-conversion strategies like offering coupons or signups to keep leads engaged. The webinar is part of an ongoing series about holiday preparation and marketing crowdsourcing solutions.
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Five Scientific Landing Page Tips for Increasing Holiday Conversions
- 1. ay Pr ep: H olid cie nce Th eS and ing o fL Pa ges #landingpagescience trada.com
- 2. $25! $25 #landingpagescience trada.com
- 3. Landing Page Science Groupie Anna Sawyer ...and the stars of the show... trada.com
- 4. Genius Landing Page Genius Landing Page Scientist Oli Gardner Scientist Rick Perreault trada.com
- 5. Landing pages. What are they good for? Email marketing PPC Social media Display trada.com
- 6. The cardinal sin of landing pages? trada.com
- 7. Driving trafïŹc to the homepage! Oh the horror!!! trada.com
- 10. Have a targeted landing page How do you avoid that epic fail? that has Toy Story Lego and nothing else. trada.com
- 11. No but seriously, do I need landing pages for my holiday campaign? trada.com
- 12. Case study! Campaign monitor got a 129% lift by going from sending trafïŹc from their homepage... trada.com
- 13. ...to a product-speciïŹc landing page! trada.com
- 14. OK, here we go with the Five Scientific Landing Page Tips for Increasing Holiday Conversions
- 15. 1. Message Match trada.com
- 16. (not so good) trada.com
- 17. (ok, we guess) trada.com
- 18. (nicely done!) trada.com
- 19. (not great) trada.com
- 20. (totally lame!) trada.com
- 21. (huzzah! nice!) trada.com
- 22. 2. Always be Testing trada.com
- 23. Testing Tips trada.com
- 24. Testing Tips Start early to get feedback early trada.com
- 25. Testing Tips Run a 5-second test to check for message clarity trada.com
- 26. Test the offer: Testing which has the most psychological Tips triggers? (science!!!) trada.com
- 27. Testing Ask your Tips customers! Gather feedback at the point of conversion using live chat and survey widgets. trada.com
- 28. trada.com
- 29. Create a 3. sense of Urgency! trada.com
- 30. You guys, this is so meta. trada.com
- 31. Unbounce: practicing what they preach! trada.com
- 32. 4. Trust Indicators trada.com
- 33. Paint a picture for your customer. How can they pay? Is there a guarantee? trada.com
- 34. This is so meta. trada.com
- 35. (Rick has one.) Rick, tell us why you bought the Slap Chop. Is it because you got to see it in action? trada.com
- 36. 5. One Heckuva CTA trada.com
- 37. 1. Attract people to your OK, two things to CTA. focus on here. 2. Get people to click on it! trada.com
- 38. Conversion- Whitespace! centered design: trada.com
- 39. Conversion- Contrast centered design: Color trada.com
- 40. Conversion- Eye direction centered design: trada.com
- 41. Conversion- Encapsulation centered design: trada.com
- 42. Conversion- Explicit directional cues centered design: trada.com
- 43. Get people to click! Submit is bad. trada.com
- 44. Get people to click! Repeat the offer! trada.com
- 45. Get people to click! Include trust statements. trada.com
- 46. Get people to click! trada.com
- 47. Bonus Tip!!! !!! trada.com
- 48. 6. Post Conversion Strategies trada.com
- 49. Get another sale Coupon code - 50% off while the lead is next purchase warm! trada.com
- 50. Get another sale Sign up for offers or a while the lead is newsletter warm! trada.com
- 51. Get another sale Social: follow us for more while the lead is offers and deals warm! trada.com
- 53. Holiday Prep: Here Comes the Flood Part 4 With Matt Hessler from Trada Tuesday, October 25, 12:15 PM EST Would you like to be signed up for our ongoing webinar series, which includes the holiday prep series? Just chat: âsign me upâ! trada.com
- 55. THURSDAY, OCT 6, 12:15PM EASTERN Crowd and Community Management for SMB Marketers Game mechanics wizards BigDoor will share insight into crowd incentive and community management, as well as practical steps SMB marketers can take to manage a crowd of virtual workers to perform to their goals. Trada CEO Niel Robertson, who authored the crowdsourcing theory âCrowd Mechanicsâ, will discuss speciïŹc elements necessary to managing a crowd of experts to meet both individual and group goals. Bryan Estes, Director of Biz Dev BigDoor.com Niel Robertson CEO, Trada
- 56. THURSDAY, OCT 13, 12:15PM EASTERN Crowdsourcing Content and Distributing Across Channels SMBs and larger companies struggle with creating enough/the right content, and with managing and amplifying it across channels. Crowdsourcing content engine Serv.io and on-demand microtask ïŹrm CrowdFlower will share strategies for managing crowd-created content, maximizing ROI, and how to amplify your content to get the most value. Mark Chatow Lukas Biewald, VP of Marketing Chairman/Co-founder, Servio.com CrowdFlower.com
- 57. THURSDAY, OCT 20, 12:15PM EASTERN Right Brains On Demand: Crowdsourcing Video Putting together effective web videos to market brands and products is a challenge for SMB marketing teams - but the payoff is huge. Genius Rocket and Wooshii have both applied the crowdsourcing approach to video content creation: offering accessible, manageable video to SMBs. They'll weigh in on which companies should have a marketing video strategy, what type of content gets results, and how to successfully use crowdsourcing to get what you want out of video marketing - without the crippling cost of a creative agency or in-house video team. Fergus Dyer-Smith Peter LaMotte, Co-Founder, CEO President, Wooshii.com GeniusRocket.com Anna Sawyer, Marketing Manager, Trada.com
- 58. Whatâs the deal with ???
- 59. You can build gorgeous, conversion- optimized landing pages...
- 61. Without the help of a designer or a developer. (thereâs a MacBook air in there)
- 62. Hereâs where we take two minutes to tell you that you can use Trada to manage all your PPC and drive trafïŹc to your beautiful landing pages... ... and it doesnât cost any more than if you were to do search marketing yourself. trada.com
- 63. Trada has a large, global crowd of certiïŹed paid search experts who do SEM for you. trada.com
- 64. Multiple experts work on your campaign at the same time. You get: Diversity of thinking Constant optimization Multiple ad networks trada.com
- 65. and they already know how to run successful search campaigns! trada.com
- 66. Itâs pay-for-performance. There are NO fees: no startup fees, no management fees. You can get started right away. trada.com
- 67. @oligardner @rickperreault Time for questions! For more information or to schedule a demo, email dranda@trada.com trada.com