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Crowdsourcing vs expertsourcing
1.
let the market
work for you Crowdsourcing vs Expertsourcing Data Driven Decisions By Experts Niel Robertson, CEO, Trada nielr@trada.com, @nielr1
2.
We All Know
What Crowdsourcing Is copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
3.
But What is
Expertsourcing? copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
4.
The Nature of
Expert Problems • Requires specialization in a field (the amateur can’t add much value here) • Requires data and analysis • Intuition from past experience can lead to better results • Multiple experiences (perspectives) can be powerful • Multiple approaches can be powerful copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
5.
Case Example -
uTest copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
6.
Case Example -
Trada copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
7.
What Makes an
Expert? • They use data Experts are trained to make decisions with data • They use tools Experts know how to become efficient copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
8.
Process-Centric • Expertsourced crowds
are process-centric work environments • Data-driven decisions are iterative copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
9.
Pay for Performance
Expertise • The benefit of Expertsourcing is paying for expertise by the drink • Pay per bug, test case, etc. • Pay per click, conversion copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
10.
Curation: Ratings and
Profiles copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
11.
Getting the Most
From Your Experts • You need to give them context – Communicate with them – Define goals quantitatively • You need to give them feedback – Give them information/data – Help the crowd learn from each other • You need to give them love – Treat them as co-workers, not as task masters – Care about their success/their success is your success copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
12.
Find out More crowdsortium.org,
@crowdsortium Niel Robertson President and CEO, 303-‐588-‐8543. Email me at nielr@trada.com @nielr1 www.trada.com copyright © 2009 Trada, Inc. All materials are company confidential and may not be distributed without expressed permission.
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