University of Washington Course

2. WHO AM I AND WHY AM I HERE?
TRACY WOLFE
DIGITAL ASSET MANAGER /LIBRARIAN
CORBIS IMAGES : BILL & MELINDA GATES FOUNDATION PROJECT
I have an MLIS from San Jose State University with a focus on the
Organization of Information and Emerging Technologies. I have worked
on digital asset management for the advertising industry, interned in
search at Getty Images, assisted on a digital archiving project at The
Seattle Public Library, currently volunteer at the Ballard Historical
Society and I am the DAM Administrator/Librarian for the Bill & Melinda
Gates Foundation Communications digital library project at Corbis
Images.
Corbis creates all the photo and video content for the Gates
Foundation and I catalog it and manage the system.

3. PUTTING IT ALL TOGETHER IN REAL LIFE
• Local controlled vocabularies
• Combining authorities or thesauri
• How to create order out of customized chaos
• User input (institutional knowledge, search
logs)
• Hierarchical or flat?

4. THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION
• Photos depicting art, architecture and aspects of the 1962
World’s Fair. Collection also included ephemera – posters,
menus, souvenirs.
Link:
http://cdm15015.contentdm.oclc.org/cdm/landingpage/collection/p1
5015coll3

5. Local Controlled Vocabulary/Choosing an Authority
• Project Challenges
• Due to the nature of the content, some architects and artists
participating in the 1962 World’s Fair exhibitions were not famous,
rather local Seattle professionals unlikely to be listed by standard
authorities like the ULAN, AAT or LCSH.
THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

6. Example of Existing Vocabulary
THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

7. Customizing a Local Vocabulary
• Solution:
• As metadata was collected from each item, AAT, ULAN and LCSH
were evaluated. New terms were added to custom local
vocabularies in CONTENTdm to align with the custom content.
THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

8. Alaska Pavilion;"Lady Kim as Lou" by C.R. Heurlin
THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

9. ULAN Search for C.R.Heurlin:
THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

10. THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

11. Subject Terms
http://cdm15015.contentdm.oclc.org/cdm/subjectindex/collection/p
15015coll3
THE SEATTLE PUBLIC LIBRARY CENTURY 21 DIGITAL COLLECTION

12. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
Link: https://mam.gatesfoundation.org/mediabin/
• This media asset management system serves the Communications
department and vendors at the foundation and is comprised of 100K
images, documents and videos. It runs on the HP/Autonomy MediaBin
platform and has approximately 400 users.

13. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
Institutional Input

14. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
SQL Search Logs
store 4/1/2013 13:43
innovation farmer africa 4/1/2013 13:44
innovation farmer 4/1/2013 13:44
appropriate technology africa farmer 4/1/2013 13:44
technology africa farmer 4/1/2013 13:44
tortilla 4/1/2013 13:44
snack 4/1/2013 13:45
technology africa farmer 4/1/2013 13:45
africa farmer machine 4/1/2013 13:45
africa farmer field machine 4/1/2013 13:45
africa farmer field work 4/1/2013 13:45
data 4/1/2013 13:46
data 4/1/2013 13:46
africa farmer product 4/1/2013 13:46
africa farmer yield 4/1/2013 13:46
africa farmer yield 4/1/2013 13:47
computer screen 4/1/2013 13:47
student 4/1/2013 15:01
student thinking 4/1/2013 15:01
student 4/1/2013 15:02
polio 4/1/2013 16:09
polio rotary india 4/1/2013 16:17
malaria mott 4/1/2013 16:32

15. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
Authority Control : Keywords

16. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
Authority Control : Keywords

17. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
Vocabulary Snippet
[Healthcare]
anti-malarial agent
{anti-malarial medicines}
{anti malarial agent}
{anti malarial medicines}
antiretroviral therapy (ART)
{anti-retroviral therapy (ART)}
{anti retroviral therapy (ART)}
antiretroviral drug
bedpan
BIO-VOC
birth
{delivery}
birth certificate
blood pressure reading
{blood pressure cuff}

18. THE BILL & MELINDA GATES FOUNDATION DIGITAL LIBRARY
Summary : Challenges with Custom Projects
• Satisfying user and business requirements
• Flexibility and consistency
• Tracking changes and processes
• User training

19. VEER – STOCK PHOTOS, ILLUSTRATION, FONTS
• Veer is owned by Corbis and offers affordable creative stock
photography, illustrations and fonts.
http://www.veer.com/

20. VEER – STOCK PHOTOS, ILLUSTRATION, FONTS
Examples of Vocabulary “Branches”

21. VEER – STOCK PHOTOS, ILLUSTRATION, FONTS

22. CONTACT INFORMATION
TRACY WOLFE
tracy.wolfe@corbis.com
www.tracywolfe.com
www.modlibrarian.posterous.com
@Mod_Librarian