A presentation on the "Toy's Stories" project - what was done to make it such a success

1. ToY’s STORies
“Adventures for Toys”
“The life and love we create is the life and love we live.”
Leo Buscaglia

2. Toy’s Stories – “Adventures for Toys”
Our Vision
Promote
the meaning, purpose and
value of charity
amongst schools and children
through
TOY SHARING

3. Toy’s Stories – “Adventures for Toys”
Our Objectives
Encourage children to
Gain support from schools and
– select one of their favourite toys, parents and have them get as much
– name the toy, involved as possible, spending some
– tell a story about the toy, and quality time with their children, in this
– share the toy and its story with exploration of a new meaning,
another child who is less fortunate purpose and value of charity.
than them.
The toy
will then begin
a series of adventures
with Considering that the concept of donation
may imply someone superior giving away
the receiving child, something no longer useful to them to
hence the theme someone inferior, this “Toy’s Stories” project
“Adventures for Toys” aims to take children on a fun ride of sharing
one of their favourite toys and its story and
further on to the “Adventures for Toys”.

4. Toy’s Stories – “Adventures for Toys”
Our Action Plan
 Actions we have taken ...

5. Toy’s Stories – “Adventures for Toys”
Our Result – The Big Day
31 March 2012
 Results
we have
achieved ...
Slideshow: http://www.slideshare.net/ToyStories/the-big-day-for-toys-stories-adventures-for-toys
Video: http://www.facebook.com/photo.php?v=291165670964798

6. Toy’s Stories – “Adventures for Toys”
Our Result – The Tools & Sponsorships
Stickers sponsored
by Andy Hardware
104 boxes of toys collected
Banner sponsored by Color Six Laboratories Ltd.
http://www.facebook.com/toysstories
Our Facebook Page
The Receiving School 
The 
Sharing
School
http://ourtoysstories.wordpress.com/ Our Blog
Event bringing
schools, parents &
children together Logistics sponsored by DHL
 Results we have achieved ...

7. Toy’s Stories – “Adventures for Toys”
Our Result – Marketing and Communications – 1
↑ Master Plan for Toy’s Stories
Leaflet for Toy’s Stories ↗
 Results we have achieved ...

8. Toy’s Stories – “Adventures for Toys”
Our Result – Marketing and Communications – 2
↓ Banner
↑ Thank You Card
↑ Letter to Schools
← Certificate of
Appreciation
 Results
we have
achieved ...

9. Toy’s Stories – “Adventures for Toys”
Our Result – News Reports on “Sky Post” (晴報)
Published on 23 March 2012 — following “Toys Collection Day” Published on 30 April 2012 — following “Toys Sharing Day (The Big Day)”
Children Giving Away Toys, Learning To Share Learning To Write Thank You Cards, Spreading Love

10. Toy’s Stories – “Adventures for Toys”
Our Biggest Discoveries
Stop
Time may always seem not Vision without a task is
making assumptions.
enough. But you will always only a dream. I am me. You are you.
be able to find time for A task without a vision is Everyone out there has different
something you are drudgery. needs and expectations.
enthusiastic about. Time is Vision with a task is but Walk up to them,
definitely in our hands! a dream fulfilled. ask and listen.
You will be surprised at
We had a Vision and we made it!
how things can be
so
More or less we all know simple.
Official or unofficial our strengths and
doesn’t matter much. Building a tribe is not weaknesses.
“If your actions inspire others
about you or me. Yet it takes We are human.
It’s about what courage to We all want
to dream more, learn more,
do more and become more, you believe and
step in and say, to be connected
you are a leader.” how you reach out “I will do it!” one way or
John Quincy Adams another.
and walk the talk. We, each of us, did it!
 What has worked ... ?

11. Toy’s Stories – “Adventures for Toys”
Our Biggest Challenges
Challenge 1
Challenge 2
Challenge 3
Time People Faith
How to bring the team together How to identify the right How to lead oneself before
when we each have our own “audience” (sharing & receiving) leading others
work/life challenges to tackle and balance their interests (“Believe it to see”)
What was done to address these challenges
With a Vision, you know the core To build trust, you need credibility.
BY has been the unofficial leader
of your existence; you know the To build a tribe, you need people
of the team – always there driving
purpose of TOY’s STORIES – to to believe what you believe and
momentum. You see progress
teach and encourage charity tag along to make change.
here, you then want to jump in &
amongst schools & children.
do your bit to drive progress there. One step at a time. Don’t give
Each member takes ownership to
Sticking to a Vision, you get a up. You have a Vision. You jump in.
better grip on how to approach You tackle issues one by one. And
do his/her tiny part whenever
the right audience and balance the soon enough you will have
possible to contribute to a Vision.
interests of all parties concerned. overcome all barriers/obstacles.
Resources
People need to see to believe. You
believe in yourself and your Vision
Parenting Caring
and people will see and believe.
Parents want their children
 Our Top 3 Challenges ...
to explore, experience, learn
Good Name Achieve and be recognised
(branding) the Task

12. Toy’s Stories – “Adventures for Toys”
Our Biggest Learning
 Transformational Leadership, Building a Tribe & Working as a Team
“You need to believe it yourself first before
others follow and believe what you believe.”
(Building a tribe) BY Sim “We all have varying
agenda. It is how flexible,
“Different time zones, different life accessible and caring we
challenges to face individually… Yet each Vincent Dickson can be as a team, balancing
of us has done our own little bit with Wong Pang the interests of all parties,
such swiftness and effectiveness, adding to build a remarkable tribe
up to a Big whole, to make this project a and to achieve the goal we
success. Support from my wife is also a have set.
TOY’s
big boost to keep me going.” (Working as a team)
STORIES
“A strong sense of ownership.
“It is amazing to witness the distance of
A zeal for going the extra mile
team members in Toy’s Stories being Richard Jacquelyn
to make a difference. A quest
rapidly overcome through effective Gould Chen
into the power of love, sharing
delegation of tasks. Remote team and being who we can be.
members can definitely make a strong That’s what transformational
Jennifer
contribution through funding, preparing leadership has come to mean
communication materials, building
Cheung
to me.”
online support networks , etc.”
(Working as a team)
“I used to think that charity is all about donation. Through Toy’s Stories,
charity now means something more to me. It’s giving time to care and
reaching out to support and share that mean more to those in need.” (Vision)

13. Toy’s Stories – “Adventures for Toys”
Looking back – This is how and where it started ...
Date:
14 December 2011
Venue:
The Hong Kong
Gold Coast Hotel

14. Thank You!
“Never underestimate the power of a small group of committed people
to change the world. Indeed, it is the only thing that can.” – Margaret Mead