Overview of Addison Oktoberfest 2014 numbers, hotel packages, ShowClix packages, website analytics, hotel partners, specialty food vendors, food and beverage experiences, ceremonies, activities, showcases, promotions, marketing tools, and public relations services. Created and presented by Addison's Director of Special Events Barbara Kovacevich at the Council Meeting on November 25, 2014.

1. Event recap

2. VISUAL OVERVIEW

3. VISUAL OVERVIEW

4. ADDISON OKTOBERFEST
For 27 years, one of the most authentic
Oktoberfest celebrations outside of Munich
has been held in Addison, Texas. This year, fans
came together September 18-21, 2014 to
share a love of polka, German food and, of
course, the same Paulaner Bier that is served
at Bavaria’s favorite festival.
As a part of its award winning tradition,
Addison has timed their festival to coincide
with the famed Munich Oktoberfest, and we
pride ourselves in featuring much of the same
music, folk dancing, sing-a-longs plus great
German food and entertainment!
Reaching an audience of nearly 55,000 guests
in 2014, Addison Oktoberfest is a driving force
in Addison’s local tourism, travel and
hospitality efforts.

5. THE NUMBERS
• Producing 106 performances from classic Polka to kid’s
entertainment 3 Stages
• Serving over 100 authentic 15 Food Vendors German food & beverage options
25 Sponsors • Resulting in un-measurable partnerships
• Vendors providing hundreds of shopping options for guests to
commemorate their stay 42 Arts & Crafts
• Supporting the event and building our community
372 Volunteer
Hours
460 Room Nights • Booked in Addison Hotels
1,356 Kegs • Paulaner Beer Sold
• Enjoyed one of the most authentic Oktoberfest celebrations
outside of Munich: 2014 ADDISON OKTOBERFEST! 55,000 Guests

6. Hotel Packages
Hotel Package Summary
Reservations
# of Room
Nights
% Packages
Redeemed
421 460 96%
Addison Oktoberfest Hotel Package*
2 Free Admission Tickets
$10 in Tasty Bucks
1 Commemorative Stein
* 1 Package distributed per room booked
Process Updated
Implemented aRes booking engine as sole
source to purchase Oktoberfest Hotel
Packages, reducing staff process time and
increasing efficiency of reconciliation.
140
120
100
80
60
40
20
0
Timeline of Reservations Booked
* Data analyzed only includes aRes
bookings
8/18-8/24 8/25-8/31 9/1-9/7 9/8-9/14 9/15-9/20
Reservations Booked
Week Booked
2014 Addison Oktoberfest Hotel Package
5%
95%
Guests
Texas vs. Out of State
Out of State
Texas

7. SHowClix PACKAGES
•$60.00 ($10 Savings) - SOLD OUT
•Adult Admission
•40 Tasty Bucks
•Commemorative Oktoberfest .5
Liter Stein
•Oktoberfest Souvenir Button
•Authentic Bavarian Oktoberfest Hat
Ultimate
Oktoberfest
Package
•$40.00 ($10 Savings)
•Adult Admission
•Paulaner Bottle Opener
•Paulaner Oktoberfest Liter Stein
•20 Tasty Bucks
Paulaner
Lovers
Package
•$45.00 ($6 Savings)
•Adult Admission
•Smoked Sausage or Smoked Pork
Plate
•Dessert
•Commemorative Oktoberfest .5
Liter Stein
•20 Tasty Bucks
Food Lovers
Package
•$45.00 ($5 Savings)
•Adult Admission
•40 Tasty Bucks
Tasty Bucks
Package
•$35.00 ($3 Savings)
•Kids Admission
•Unlimited Carnival Ride Wristband
•Oktoberfest Souvenir Color
Changing Cup
•Laugen Pretzel
•Oktoberfest Souvenir Button
Kids Package
(Ages 4-12)
•$49 adults
•$25 children
•3-course tasting menu
•$25 gift card to Chamberlain’s
Restaurants
•6 seatings
Chamberlain’s
Brau Haus
39%
5% 5%
7% 13%
7%
6%
6%
6%
6%
Zip Codes
75001
75287
75007
75206
75204
75006
75248
75254
75056
75093
1,797 tickets purchased In the top 10 Zip Codes

8. Website analytics
Audience Overview 2013 2014
Dallas 36.78% 32.99%
Lewisville N/A 6.02%
Plano 4.81% 5.19%
Fort Worth 2.97% 4.98%
Grapevine N/A 4.25%
Carrollton 3.13% 3.54%
Irving 2.65% 3.38%
Frisco 2.43% 2.56%
Richardson 2.22% 2.41%
Houston N/A 2.16%
• Total Sessions: 131,981
• Average session: 2.24 minutes
Top Referrals* 2013 2014
Addisontx.gov 7.16% 9.69%
Certifiedresponsenetwork.com N/A 7.64
m.facebook.com 8.91% 7.41%
yelp.com 2.52% 6.78%
funtober.com N/A 5.63%
showclix.com N/A 4.92%
go.dallasnews.com N/A 3.75%
l.facebook.com N/A 3.49%
facebook.com 7.20% 2.96%
dallasnews.com 5.75% 2.88%
*Percentages based on Referrals by Session.

9. HOTEL PARTNERS
Two Addison full-service hotels (Crowne Plaza and
Marriott Quorum) hold primary rights to Oktoberfest
beer sales and certain authentic German food
items. Addison Oktoberfest has shown to be a great
fund raising and team building experience for the
hotels involved.

10. Experience oktoberfest
Specialty Food Vendors
Adding to the authentic culinary
offerings, over a dozen Specialty
Food Vendors serve up everything
from Schnitzel to Strudel.

11. F & B EXPEREINCES
Draught Haus
PRESENTED BY PRESTIGE COMMUNITY CREDIT UNION
Guests enjoyed an authentic Munich beer hall with a Texas twist at the
Addison Conference Center, where they could enjoy a variety of sporting
events on multiple big screens, participate in a variety of games, and enjoy
our outdoor biergarten.
Kaffee Und Kuchen Haus
PRESENTED BY POLK-A-DOT BAKERY
An authentic German tradition of sharing coffee, pastries and great
conversation with family and friends brought guests to the Kaffee
Und Kuchen Haus to enjoy an array of hand-baked German favorites!

12. Experience Oktoberfest
Addison Biz-Spiele Corporate Challenge
PRESENTED BY ADDISON BUSINESS ASSOCIATION
Teams from Addison businesses competed in Oktoberfest games.
Addison Oktoberfest 5K and 1-Mile Fun Run
PRESENTED BY WIPE OUT KIDS’ CANCER
5K and Fun Run to support Wipe Out Kids’ Cancer, a nonprofit
organization helping fund innovative research, education and
treatment while providing hope to children affected with cancer.
Participants: 3,126
Funds Raised: $192,220
O’zapft! Opening Ceremonies
Mayor Todd Meier and local dignitaries joined for the ceremonial
tapping of the keg.
Bier Barrel Bowling
Participants bowl with mini Paulaner kegs for the chance to win
great prizes.
Bier Barrel Rolling
PRESENTED BY FLYING SAUCER
Teams use one hand to roll a
Paulaner bier barrel down to the
finish line.

13. Experience Oktoberfest
Dachshund Parade
DFW Dachshund Club dachshunds stole the show when
they paraded around the Schloss Addison dance floor.
Dachshund Dash
SPONSORED BY RAISING CANE’S & PAPPY’S PET LODGE
It was “DACH” SUNDAY with a dachshund race to the finish!
DAWG Pretzel Run Agility Showcase
Dogs of all sizes and breeds ran agility course
including 80-foot pretzel tunnel. Raised funds to
donate to Dog Scouts of America, Troop 119’s
Animal Oxygen Mask Program.
German Yodeling Competition
Karaoke gone German! Contestants yodeled to win great prizes!
German Spelling Bee
Guests showed off their German spelling skills.
Metrocrest Chamber Business After Hours
Monthly Business After Hours Event.

14. EXPERIENCE OKTOBERFEST
Activities, Events & Promotions
Munich, Germany Trip
1,058 Entries were submitted to win a trip for two to the 2015
Oktoberfest in Munich, Germany!
Trip for Two to Munich Oktoberfest
•Two roundtrip airfare from the continental United States to
Art & Crafts
Family Fun Zone
Guests enjoyed a variety of family
friendly activities including the Das
Kinder Stage, carnival and a variety
of family-friendly vendors.
With over 40 Arts &
Crafts vendors to choose
from guests had a
variety of shopping
options full of authentic
German gifts.
Munich, Germany.
•Three days and two nights hotel stay including breakfast .
•Two VIP passes to the Paulaner Oktoberfest Tent including a full
afternoon or evening enjoying traditional German music, food and
Paulaner Beer
•A tour of the Paulaner Brewery .

15. Experience oktoberfest
Chamberlain’s Brau Haus
969 guests enjoyed an upscale Bavarian dining experience
featuring a 3-course tasting menu, paired with a Paulaner Bier,
prepared by one of America’s leading chefs, Richard
Chamberlain of Chamberlain’s Restaurants.

16. Marketing & PR
Event Collateral
Event Program
On-site distribution: 25,000
Flyers
DFW Event Logo Metroplex distribution: 75,000
: 75,000

17. Marketing & PR
Event Collateral
Beltline Banner: Impressions 840,000
Addison Circle Park Kiosks: 70,000 impressions
300 850 500 300 Back
Parking Passes: Distribution 1,950

18. Marketing & PR
Print Advertisement
Dallas Morning News:
Sponsored Guide Ad (3):
Impressions:2,012,000
Dallas Morning News:
Full-page Paid Guide Ad: Impressions 200,000

19. Marketing & PR
Digital Advertisement
Observer, Texas Monthly, Connect
Network, DMN, WFAA & CBS:
300x250 Impressions 1,285,711
Tour Texas eBlast
Impressions 14,330
Texas Monthly: 300x600
Impressions 189,311
Dallas Child eBlast Ad
Impressions 5,489
DMN: 940x300 Impressions 3,740
CBS: 970x66 & 970x418 Push Down Ad
Impressions 639,772
Texas Monthly: 120x60
Impressions 189,311

20. Marketing & PR
Digital Advertisement
CBS, DMN, Observer, WFAA, Connect Network, Texas Monthly: 728x90 Impressions 1,278,541
Observer & DMN: 940x30 Impressions 154,778
Observer: Site Reskin
Impressions 18,498
CultureMap: Promo eBlast (2)
Impressions: 70,000
WFAA: 320x50 Impressions 125,036

21. Marketing & PR
Social Media

22. Marketing & PR
Publicity - Television & Radio
Outlet Program Date Viewers
1 KDFW FOX 4 Good Day Saturday 9/13/2014 100,011
2 KTVT CBS 11 11 News at 4 p.m. 9/16/14 75,068
3 KTXD 47 The Broadcast 10:00 a.m. 9/16/14 58,600
4 KTXD 47 The Broadcast 4:00 p.m. 9/16/14 58,600
5 WFAA ABC 8 News 8 Daybreak 9/17/14 66,587
6 WFAA ABC 8 News 8 Daybreak 9/17/14 66,587
7 103.7 KVIL Zazza & Julie 9/17/14 NA
8 WFAA ABC 8 Good Morning Texas 9/17/14 46,408
9 WFAA ABC 8 Good Morning Texas 9/17/14 46,408
10 103.7 KVIL At Noon 9/17/14 NA
11 KDFW FOX 4 Good Day Dallas 9/18/14 100,011
12 KTVT CBS 11 11 News at 11 a.m. 9/18/14 89,793
13 TELEMUNDO Ececeo Total 9/18/14 NA
14 AZTECA AMERICA DALLAS NA 9/18/14 NA
15 KYAZ HOUSTON AZTECA 51 NA 9/18/14 NA
16 KVDF SAN ANTONIO AZTECA 31 NA 9/18/14 NA
17 KNDF MCALLEN AZTECA 57 NA 9/18/14 NA
18 KADF AUSTIN AZTECA 20 NA 9/18/14 NA
19
KYDF CORPUS CHRISTI AZTECA
34 NA 9/18/14 NA
20 KNEX LAREDO AZTECA 4 NA 9/18/14 NA
21
KDFH ODESSA-MIDLAND AZTECA
41 NA 9/18/14 NA
22 KTVT CBS 11 11 News at 10 p.m. 9/18/14 NA
23 WFAA ABC 8 Good Morning Texas 9/19/14 46,408
24 KTXD 47 The Broadcast 10:00 a.m. 9/19/14 58,600
25 KTXD 47 The Broadcast 4:00 p.m. 9/19/14 58,600
26 CW 33 News at 9 p.m. 9/19/14 12,293
27 WFAA ABC 8 News 8 Daybreak 9/20/14 66,587
28 KTVT CBS 11 11 News at 8 a.m. 9/20/14 NA
29 KXAS NBC 5 News 5 Sunday 9/21/14 65,582
TV Total 29 1,016,143

23. Marketing & PR
Publicity – Online
Outlet Title Date Circulation
1 Gayot Top 10 Oktoberfests 8/25/2014
2
Texas Meetings + Events
Magazine Addison Oktoberfest Returns 7/25/2014 16,000
3 The Flash List Addison Oktoberfest 8/25/2014
4 Flyer Talk Addison '2014 Munich Oktoberfest' Sweepstakes 8/25/2014
5 Escape Hatch Dallas Chamberlain's Oktoberfest Celebration 8/13/2014
6 Dallas Goes the Center Addison Oktoberfest NA
7 Beer in Big D North Texas Craft Beer Events NA
8 Examiner North Texas Craft Beer Events NA 11,499,269
9 U.S. News Best Times to Visit Dallas Fort Worth NA
10 Addison Magazine The ABA Oktoberfest Corporate Challenge NA
11 100.3 Jack FM Addison Oktoberfest is less than a month away 8/27/2014
12 Dallas Morning News-Guide Addison Oktoberfest NA 66,700
13 Dallas Brew Scene Addison Oktoberfest NA
14 Dallas Eater Addison Oktoberfest NA
15 Examiner North Texas Craft Beer Events Week of August 25 NA 11,499,269
16 You Plus Dallas Holy Hefe-Weizen Chamberlain's Bavarian Brau Haus NA
17 NW Beer Guide
Out of the Northwest: TX: Tickets still on sale to “Share a Texas-style
‘Prost’ at the 27th Annual Addison Oktoberfest, September 18-21,
2014” NA
18 Dallas Morning News-Guide 30 Can't-Miss Fall Festivals Coming up in Dallas-Fort Worth 8/27/2014 66,700
19 100.3 Jack FM Addison Oktoberfest Tickets Giveaway 9/5/2014
20 100.3 Jack FM Addison Oktoberfest-It's going to be grose NA
21 VV and M Blog
Celebrate Oktoberfest Near VVM Boutique Residential Living at
Addison Oktoberfest NA
22 Addison Magazine The Wipe Out Kids Cnacer Oktoberfest 5K NA
23 The Flash List
Addison Oktoberfest Celebrates with the Most Authentic Festival
Outside of Munich NA
24 Chicago Title DFW Addison Oktoberfest NA
25 Dallas Food Nerd September Roundup DFW Restaurant Special Events NA
26 Around Town Kids-Frisco Addison Oktoberfest NA
27 Dallas Child Addison Oktoberfest NA
28 Dallas Food Nerd Addison Oktoberfest 2014 NA
29 DART Special Events-Addison Oktoberfest NA
30 Oh So Cynthia Win Tickets to Oktoberfest in Addison NA 146,719

24. Marketing & PR
Publicity - Online Continued
Outlet Title Date Circulation
31 DFW Style Daily Wahl Grooming Seeks Man with the Best Facial Hair in Dallas NA
32 Addison Bubble Life Experience All Things German at Addison Oktoberfest NA
33 I'm So Dallas Addison Oktoberfest NA
34 DFW Living Addison Oktoberfest NA
35 Events in the City Drink Liberally OKTOBERFEST NA
36 Honest Dallas Oktoberfest NA
37 Let's Loop Linde Oktoberfest Tulsa by Brave Combo NA
38 Pop Culture Blog Five Fun Oktoberfest Celebrations in Dallas-Fort Worth NA
39 Examiner North Texas Craft Beer Events Week of September 15 NA 11,499,269
40 Pure Wow Your Autumn 2014 Event Guide NA 190,742
41 Dallas City and Press How to Get the Most Out of Addiso Oktoberfest this Weekend NA
42 Now Events Drink Liberally OKTOBERFEST NA
43 I Live in Dallas How to Get the Most Out of Addiso Oktoberfest this Weekend NA
44 WFAA Addison Oktoberfest Beer and Family Fun NA
45 Dallas City and Press Addison Oktoberfest NA
46 DFW and Beyond Addison Oktoberfest NA
47 I Live in Dallas Addison Oktoberfest 2014 NA
48 Dallas Observer
Five Awesome Food Events in Dallas This Weekend, September
18-21 NA
49 Rwe There Yet Mom? Top 7 Oktoberfest Celebrations in Dallas NA
50 Fairs and Festivals Addison Oktoberfest NA
51 Dallas Voice The hirsute of Happiness NA
52 No Job for Sissies Totally Prost It's Oktoberfest in Addison NA
53 In DFW Week of September 15-21 2014 NA
54
Dallas Morning News-
Guide Chicken Dances and Beer Barrel Rolling at Addison Oktoberfest NA 66,700
55 Examiner Oktoberfest Beerfest Events NA 11,499,269
Online Total 55 46,550,637

25. Marketing & PR
Publicity - Print
Outlet Title Date Circulation
1 Texas Monthly Addison Oktoberfest Jan-14 300,363
2 Dallas Morning News-Gudie
The Sky's the Limit-Autumn's
festival lineup promises a season
full of fun 8/29/2014 315,101
3 Plano/Murphy Neighbors Membership drive 8/29/2014 15,760
4 North Texas Child Addison Oktoberfest Sep-14 18,000
5 Dallas Parent Addison Oktoberfest Sep-14 40,000
6 Where Dallas Addison Oktoberfest begins Sep-14 40,000
7 Dallas Child kid culture-Addison Oktoberfest Sep-14 40,000
8 Dallas Child Oktoberfest Run for the Children Sep-14 40,000
9 Mesquite News Blonde ale or brunette 9/4/2014 23,519
10 Plano Star Courier Blonde ale or brunette 9/4/2014 18,796
11 Allen American Blonde ale or brunette 9/4/2014 4,564
12 Rowlett Lakeshore Times Blonde ale or brunette 9/4/2014 11,484
13 Little Elm Journal Blonde ale or brunette 9/5/2014 2,344
14 Celina Record Blonde ale or brunette 9/5/2014 2,800
15 Frisco Enterprise Blonde ale or brunette 9/5/2014 60,812
16 Lake Cities Sun Blonde ale or brunette 9/7/2014 6,628
17 Flower Mound Leader Blonde ale or brunette 9/7/2014 22,459
18 Coppell Gazette Blonde ale or brunette 9/7/2014 7,263
19 Carrollton Leader Blonde ale or brunette 9/7/2014 10,908
20 Colony Courier-Leader Blonde ale or brunette 9/7/2014 28,928
21 Lewisville Leader Blonde ale or brunette 9/7/2014 25,000
22 Dallas Morning News-Gudie Addison Oktoberfest 9/12/2014 315,101
23 Dallas Morning News-Gudie Addison Oktoberfest w/ Photo 9/12/2014 315,101
24 Colony Courier-Leader Addison Oktoberfest 9/14/2014 7,231
25 Courier Gazette Addison Oktoberfest 9/14/2014 6,671
26 Coppell Gazette Addison Oktoberfest 9/14/2014 7,263

26. Marketing & PR
Publicity - Print Continued
Outlet Title Date Circulation
27 Carrollton Leader Addison Oktoberfest 9/14/2014 2,727
28 Lewisville Leader Addison Oktoberfest 9/14/2014 25,000
29 Lake Cities Sun Addison Oktoberfest 9/14/2014 1,657
30 Flower Mound Leader Addison Oktoberfest 9/14/2014 22,459
31 Plano Star Courier Addison Oktoberfest 9/14/2014 4,699
32 Dallas Morning News-Gudie Enjoy German-style fun in Addison 9/15/2014 315,101
33 Star-Telegram Eat, drink and be German 9/18/2014 156,169
34 Examiner Addison Oktoberfest 9/18/2014 40,000
35 Allen American Addison Oktoberfest 9/18/2014 2,282
36 Mesquite News Addison Oktoberfest 9/18/2014 23,519
37 Rowlett Lakeshore Times Addison Oktoberfest 9/18/2014 589
38 Dallas Observer Drink Till You Say Nein Danke 9/18/2014 125,000
39 Dallas Morning News
Wipe Out Kids Cancer Oktoberfest
Run for the Children 5K 9/19/2014 315,101
40 Dallas Morning News-Guide Addison Oktoberfest 9/19/2014 315,101
41 Dallas Morning News-Guide
Chamberlain's Brau Haus at Addison
Oktoberfest 9/19/2014 315,101
42 Dallas Morning News Addison:Oktoberfest 9/19/2014 315,101
43
Park Cities/North Dallas
Neighbors Oktoberfest 9/19/2014 10,570
44 Dallas Morning News
Busy weekend gets fall off to a fast
start 9/19/2014 315,101
45 Dallas Morning News Addison:Oktoberfest 9/19/2014 315,101
46 Dallas Morning News Addison:Oktoberfest 9/20/2014 315,101
47 Dallas Morning News
Roll out the fun at Addison
Oktoberfest 9/21/2014 315,101
48 Plano Star Courier Let There Be Lederhosen 9/25/2014 4,699
49 Dallas Observer Addison Oktoberfest 2014 9/25/2014 125,000
50 Mesquite News Let There Be Lederhosen 9/25/2014 23,519
51 Star-Telegram Beer calendar prepares 9/26/2014 156,169
52 Star-Telegram Follow the Lederhosen 9/26/2014 156,169
Print Total 52 5,402,232

27. Marketing & PR
Paid Advertising
Digital Campaign Ad Size Start Date End Date
Impressions
Delivered
1 cbs.com 970x66, 728x90, 9/12/2014 9/20/2014 n/a
300x250 n/a
2 dallasnews.com 300x250, 728x90 9/12/2014 9/20/2014 133,334
940x30
expandable 9/18/2014 9/18/2014 3,770
mobile 9/12/2014 9/20/2014 50,017
3 Connect Network 300x250/728x90/ 9/12/2014 9/20/2014 110,000
160x600 and
mobile
4 wfaa.com Homepage spons. 9/16/2014 9/16/2014 124,247
320x50 mobile 9/15/2014 9/20/2014 125,036
728x90 banner 9/18/2014 9/20/2014 55,117
300x250 banner 9/15/2014 9/20/2014 62,286
5 texasmonthly.com 300x250, 300x600, 8/18/2014 9/19/2014 189,311
728x90, 120x60
6 observer.com Booth at Brewfest 9/13/2014 9/13/2014 n/a
300x250/728x90 9/11/2014 9/21/2014 151,008
Site reskin & pencil
ad 9/19/2014 9/19/2014 18,498
Dining Newsletter 9/17/2014 15,384 sent 2,878
Promo Newsletter 9/17/2014 36,662 sent 3,283
Events Newsletter 9/17/2014 33,187 sent 4,487
TV & Radio Campaign Ad Size Start Date End Date Impressions
CBS Raido Buy - :15-sec. spots 48 spots 9/15/14 9/19/14 469,300
7
Tour Texas Hot & Happening
Events eblast 9/2/2014 100,000 sent 14,330
8 Dallas Child eblast 9/17/2014 30,000 sent 5,489
Digital Campaign Totals 1,053,091

28. Marketing & PR
Marketing & PR Recap
Media Outlets Reach Run Time Ad Value PR Value
TV Total 29 1,016,143 1:31:03 $99,678 $299,032
Print Total 52 5,402,232 NA $34,077 $98,405
Online Total 55 46,550,637 NA 3,090 9,270
Grand Total
(up 34%)
136 52,969,012 1:31:03 $136,845 $406,707
Paid Advertising Publicity
Media Outlets Reach Run Time
Digital Campaign Total 8 1,053,091 NA
TV & Radio Campaign Total 1 469,300
00:12:00
Grand Total 9 1,522,391 0:12:00
Media Type
Gross
Impression
Value Cash In-Kind
Sponsorship Cash $146,000
Paulaner Branding
Sponsorship
Radio
Billboards
Digital
1,500,000+
20,454,280+
305,000+
$180,000
In Kind Sponsorship
CBS Radio
TWC
Guide/Live
Culture
Map
Albertsons
Dallas
Brew
Scene
7,860,160
$66,250
$250,600
$29,466
$6,700
$147,500
$2,500
$503,016
Grand Total 30,119,440 $146,000 $503,016
Sponsorship
* Ad and PR value not included in Addison GL
* Only Cash included in Addison GL

29. Thank you to our SPONSORS
PRESENTING SPONSORS
MEDIA SPONSORS

30. Thank you to our SPONSORS
SUPPORTING SPONSORS