ToutApp is the complete sales communication platform and we'll present the HOWs and WHYs around Email, Website and Presentation tracking and teach you how to use Tracking to focus on the right leads and close more deals.

1. Sales Tracking 101
WHY and HOW

2. TK
Founder

3. About ToutApp
✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics
Learn more at: http://toutapp.com

4. About ToutApp

5. Today’s Agenda
✦ What is Sales Tracking and Why should I care?
✦ How does tracking work?
✦ How does tracking help me close more deals?
✦ How do I incorporate it into my Sales Process?

6. Tout streamlines communications in your
Sales Workflow
Inbound
Leads
Meet
Initial The
Call $$$
Outreach “Follow Up” Demo

7. Sales Workflow
Inbound
Leads
Meet
Initial The
Call $$$
Outreach “Follow Up” Demo
Nurture
Leads from
Email
Automation

8. Sales Workflow
Inbound
Leads
Meet
Initial The
Call $$$
Outreach “Follow Up” Demo
Nurture
Leads from = Each step in the workflow
Email requires one or more repetitive emails.
Automation

9. blog.toutapp.com

10. Inbound
Leads
Spam
Initial Ignores
Outreach
Website
Reads Clicks
Presentation
Forwards
Leads from
Email
Automation Replies

11. Inbound
Leads
Spam
U E
Initial L
C E
Ignores
Outreach
O N
N O Website
Z
Reads Clicks
Presentation
Forwards
Leads from
Email
Automation Replies

12. Types of Tracking:
✓Read tracking
✓Click tracking
✓Presentations tracking
?
✓Reply tracking
Website
Reads Clicks
Presentation
Forwards
Replies

13. Inbound
Leads
Spam
Initial Ignores
Outreach
Website
Reads Clicks
Presentation
Forwards
Leads from
Email
Automation Replies

14. Did you
get my
email?
Tracking allows you to:
✓Get a clue!
✓Identify who is engaged
✓Follow up, Follow up...
✓Hone in your messaging

15. Sales Workflow
Inbound
Leads
Meet
Initial The
Call $$$
Outreach “Follow Up” Demo
Nurture
Leads from
Email
Automation

16. View/Read Tracking
✦ Tells you when the email has been read
✦ Technology from 1980s!
✦ Uses an image in the email
✦ Completely passive (no pesky prompts)
✦ Works 90%+ of the time (read: not 100%)

17. Click Tracking
✦ Tells you when links are clicked
✦ Works by redirecting through tracking servers
✦ Links can be white-labelled with your domain
✦ Works 100% of the time

18. Presentation Tracking
✦ Allows you to attach Powerpoint and PDF
presentations
✦ Tracks when presentations are viewed and
downloaded
✦ Tracks engagement on your content
✦ Works 100% of the time

19. Website Tracking
✦ Tells you which parts of your website your leads
and prospects are interested in.
✦ Allows you to track visits to your website that
stem from an email
✦ Requires you to place a small Google Analytics
type script in your website
✦ Tracks in real-time the pages that are visited
✦ Works 100% of the time

20. Did you
get my
email?
Tracking allows you to:
✓Get a clue!
✓Identify who is engaged
✓Follow up, Follow up...
✓Hone in your messaging

21. Tracking allows you to follow up
based on engagement behavior.

22. Tracking+Templates shows you
how well your messaging is
performing.

23. Tracking also allows you to
monitor trends around your
content, approach and engagement
in real-time.

24. Sales Tracking
allows you to:
✦ Get a clue into your communications process
✦ Identify who is engaged
✦ Follow up, Follow up...
✦ Measure and improve your messaging

25. Sales Tracking
allows you to:
✦ Focus on the most engaged people
✦ Close more deals
✦ Be more efficient

26. unify your sales communications

27. About ToutApp
✓Complete Sales Communications Platform
✓Plugs into Gmail, Outlook, Salesforce and more...
✓Streamlines emails and phone calls
✓Tracks day to day emails, presentations, calls
✓Keeps CRM updated
✓Real-Time analytics
Learn more at: http://toutapp.com

28. unify your sales communications
Inbound
Leads
Meet
Initial The
Call $$$
Outreach “Follow Up” Demo

29. Questions?