Using Twitter to promote your University can be an effective way to attract potential students and boost recruitment. Find out how to promote on Twitter.

1. Promote your
University on Twitter

2. • Founded in 2006
• Twitter has grown to be one of the biggest social media sites, with over
200 million active users.
• It enables you to reach and engage with potential students. Today’s
students are very active on social media sites making them easier to
reach.
• Twitter is accessible through smart phones allowing you to reach people
24/7
• You can promote your University on Twitter through Promoted
Tweets, Promoted Followers and Trends.

3. Promoted Tweets
• Allow you to reach Twitter users that don’t currently follow your account.
• These are regular tweets which may have links attached, that appear at the
top of a user’s timeline and in search results.
• They are shown as ‘Promoted by (your University account) in a users timeline.
Promoted Tweets appear in your newsfeed as shown above.
• They are paid for on a cost-per-engagement meaning you
pay when people engage with the tweet i.e.. They
comment, click, retweet or favorite it.

4. Creating Promoted Tweets
•
•
•
•
Promoted Tweets can be targeted toward specific people based on their
interests, location, specific handles, keywords, gender and even the type of mobile
device they use.
Campaigns can be run immediately or set to appear within a certain time period.
Targeted tweets allow your University to reach potential students when you want
to promote University events.
When targeting by keywords, your University could choose words like
‘UCAS’, ‘clearing’ or ‘A-levels’. When a user includes any of these keywords in a
tweet, the promoted tweet will appear in their timeline.

5. Promoted Followers
• These entries are used to gain more followers.
• They appear at the top of the ‘Who to follow’ box on people’s twitter feeds.
• They can be targeted toward users based on interests, location, gender, similarities
with current followers and device type.
 This is how promoted follower entries
appear in a users newsfeed.
• They are paid for on a cost-per-follow
basis which means you only pay once you
are followed.

6. Promoted Trends
• These appear at the top of the Trends List and can be used to make an
announcement about your University, start a conversation with users or kick off an
event.
• Trends usually begin with a hashtag.
• Potential students can then click on the promoted trend to see all the search results
for that topic.
 This is how promoted trends appear on
your newsfeed.
• They are paid for a on cost-perengagement basis meaning they are paid
for when users start engaging with your
trend.

7. How do you set up Promoted Tweets and Followers?
• Twitter has a separate Ads Dashboard for managing Twitter campaigns.
• You much sign up for a Twitter Ads account. Then to access your
dashboard, go Twitter ads found in the drop down menu of your main
account or access it through ads.twitter.com.
• Go to ‘Create new campaign’ to get started, and select whether you want
to created Promoted Tweets or Promoted Followers.

8. • Begin creating your campaign by setting your target audience! Do
your research to make sure you reach the right people.

9. Tips and Advice
• Check on your campaigns regularly.
• Optimize your promoted tweets – check which ones are working well and
driving greater engagement
• Watch your followers – are you getting the right people following you?
• Get advice from the experts!
If you have any questions or want help with Promoted Campaigns for your
University on Twitter please get in touch with Touchpoint Digital.
@Touchpointdigi
Visit our website