1. Cliches about mobile development!
Thibaut Rouffineau
www.wipconnector.com
www.wipfactory.com
uk.droidcon.com
@thibautR

2. Who wants a
ticket for
Mobile World
Congress?

3. Which of these 4 countries represents Russian developer activities on Odesk?
Tweet your answer 1,2,3 or 4 @thibautR #vasforum
1 2
3 4
3

4. My A-Level results!

5. "I'm going to destroy
Android, because it's a
stolen product”
goodevil-0
"I'm willing to go
thermonuclear war
on this”

14. What do you love about black and white?

16. "I'm going to destroy
Android, because it's a
stolen product”
goodevil-0
"I'm willing to go
thermonuclear war
on this”

17. Grey works!!!!

18. The developer

19. Most expensive people in the (tech) world!
Acquisition cost per employee, from www.waxy.org, April 2012

21. The back-end guy!

23. The Grey team

24. The white mobile web

25. The Black mobile web

26. The Black Apps

27. And for Android?

28. Grey apps ?

31. Busy playing field!

32. Open playing app field?
Android iOS Nokia WP7
Apps 450,000 550,000 65,000 70,000
Download/
1.1B 1.2B 390M <35M
month
Average
download
2444 2181 6000 500
per month
per app
Data: various announcements by vendors April 2012

33. 12 months ago…
Android iOS Nokia WP7
Apps 320,000 500,000+ 50,000 35,000
Download/
1.1B 1B 300M <35M
month
Average
download
3300 2000 6000 1000
per month
per app
Data: various announcements by vendors September 2011

34. How many new websites in 2011?
300 million
Added websites in 2011
555 million sites in total
according to royal.pingdom.com
http://royal.pingdom.com/2011/01/12/internet-2010-in-numbers/

35. Open playing app field?
Android iOS Nokia Web
Apps 450,000 550,000 65,000 555M
Download/
month &
1.1B 1.2B 390M 10,000B
Page Views
per month
Average
download per
month per 2444 2181 6000 18,000
app / PV per
site
Data: various announcements by vendors April 2012

36. 6 months ago
Android iOS Nokia Web
Apps 320,000 500,000+ 50,000 255M
Download/
month &
1.1B 1B 300M 2,600B
Page Views
per month
Average
download per
month per 3300 2000 6000 11,000
app / PV per
site
Data: various announcements by vendors September 2012

38. Top 10 websites make up …….. of traffic!

39. Top 10 websites make up 41% of traffic!

40. Busy playing field?

41. Distribution

42. Math again!
New apps / year 200,000
Cost of production $20,000
Cost of marketing $5,000
Developer total yearly marketing
budget $1,000,000,000

43. Compare
• $660MGoogle Sales & Marketing budget Q3’10
• $486M Apple advertising budget in 2008
• $400M Windows Phone 7 launch budget

44. Challenge the apps dogma!
Apps are NOT what apps developers do!
Apps are NOT bound to a technology!
Apps do NOT live in a crowdy space
Apps are NOT a distribution method

45. Which of these 4 countries represents Russian developer activities on Odesk?
Tweet your answer 1,2,3 or 4 @thibautR #vasforum
1 2
3 4
52

46. 1 2
3 4
53

47. Thanks a lot! See you in BCN for MWC!
Thibaut Rouffineau
www.wipconnector.com
www.wipfactory.com
uk.droidcon.com
@thibautR