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LinkedIn for Higher Education - Lynda De Aug15
1.
©2015 LinkedIn Corporation.
All Rights Reserved. LinkedIn for Higher Education LinkedIn operates the world’s largest professional network on the Internet with more than 380 million members in over 200 countries and territories. There are over 39 million students and recent college graduates on LinkedIn, representing the fastest-growing demographic. LinkedIn has developed an online toolkit that works for Universities, providing a launch-pad for your students into careers, a mechanism for showcasing your brand through real employment insight and academic achievement, and a channel for ongoing engagement with your graduate alumni. For Your Current Students - Employability • Create and develop an online professional profile • Showcase academic achievement, qualifications and awards • Represent work experience, expertise and skills • Include endorsements and recommendations • Develop a professional network of connections • Research career paths and engage with employers For Your Alumni Relations - Engagement • Access data on your Alumni career paths and employment • Communicate with Alumni and maintain a long-standing relationship post graduation • Leverage LinkedIn to help identify mentors and employer engagement through alumni • Showcase alumni graduate careers as part of your university brand For Your Prospective Students – Marketing • Publish content and messaging to engage prospective students • Leverage LinkedIn tools to identify and target the most eligible future postgraduate students For Your Staff – Reputation • Enable your Staff and Academics to build their professional profiles • Showcase Academic and Faculty research, knowledge and expertise • Facilitate Academic networking across the world For Your University • Enhance your University’s brand through your people, research, content and graduate destination insights
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