The Power Trio - Integration through SOA, Enterprise Mobility & Gamification

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Presented in The Power Trio - Torry Harris Business Solutions Event in Vienna, November, 2013 Presenter: Karthik T S Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data User Experience and Gamification Enthusiast

Technologie Business

KARTHIK T S
Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data
User Experience and Gamification Enthusiast

THE POWER TRIO - THE LINK
GAMIFICATION
MOBILITY AS A CHANNEL
SOA AS A MEANS

WHAT IS GAMIFICATION – QUICK RECAP
GAME
MECHANICS
REAL-LIFE
SITUATIONS
Scoring & Comparison
Fantasy Environments
Story Telling
Challenges
Training
Customer Engagement
Employee Engagement
Building Awareness
Applied in

RECAP OF KEY CONCEPTS IN GAMIFICATION
EXTRINSIC
MOTIVATION
Points
Leaderboards
Badges
Prizes
Money
Progress Bars

RECAP OF KEY CONCEPTS IN GAMIFICATION
INTRINSIC
MOTIVATION
Power
Authority
Mastery
Belonging
Pride
Fun

EVOLUTION OF BUSINESSES
PRODUCT SERVICE EXPERIENCE

GAMIFICATION IS FOR EVERYONE
Airline Miles
Linked IN
Nike+ App

Tasks are Repetitive,
but Fun
ANGRY BIRDS WORK
Tasks are Repetitive,
but Boring
Feedback is
Instantaneous
Feedback is Once a
Quarter
Goals are Clear Goals are Vague
Rules are
Transparent & Clear
Rules are Poorly Defined
& Not Clear
Path to Mastery is
Clear
Path to Mastery is
Not Clear
Information Courtesy: Mario Herger, Enterprise Gamification Guru
Failure is Encouraged
Failure is Punished

NOMOPHOBIA
No Mobile Phobia. The fear of
being out of contact of mobile
phones.

INTERESTING STATISTICS
More
SMART PHONES than PEOPLE
by 2014

REAL-WORLD EXAMPLES OF GAMIFICATION
Gamification of To-Do List – Epic Win Game

REAL-WORLD EXAMPLES OF GAMIFICATION
Gamification of Banking – DSK Bank, Bulgaria

REAL-WORLD EXAMPLES OF GAMIFICATION
SAP – Gamification of Collections Function

ARCHITECTURE OF A TRADITIONAL WEB APPLICATION
CRM ERP Billing Other Back End Systems
Application Server (J2EE or Dot Net or LAMP/WAMP)
WEB APPLICATION
Dynamic Web
Pages
Application Data
Solution Logic
External
Interfaces
External
Interfaces
Points and
Leaderboards, Game
Theme, Images
Score and badge
calculation logic
Schema for Score and
Badge Data

THE SOA LINK
GAMIFICATION
Increasing customer LOYALTY
Through PARTNERSHIPS

DEMO – PARTNERSHIP - MAGNUM
http://pleasurehunt.mymagnum.com/?lc=en_in

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The Power Trio - Integration through SOA, Enterprise Mobility & Gamification

1. KARTHIK T S Head of Centre of Excellence – SOA, Cloud, Mobile & Big Data User Experience and Gamification Enthusiast

2. THE POWER TRIO - THE LINK GAMIFICATION MOBILITY AS A CHANNEL SOA AS A MEANS

3. WHAT IS GAMIFICATION – QUICK RECAP GAME MECHANICS REAL-LIFE SITUATIONS Scoring & Comparison Fantasy Environments Story Telling Challenges Training Customer Engagement Employee Engagement Building Awareness Applied in

4. PURPOSE MOTIVATE PEOPLE DRIVE BEHAVIOR

5. RECAP OF KEY CONCEPTS IN GAMIFICATION EXTRINSIC MOTIVATION Points Leaderboards Badges Prizes Money Progress Bars

6. RECAP OF KEY CONCEPTS IN GAMIFICATION INTRINSIC MOTIVATION Power Authority Mastery Belonging Pride Fun

7. EVOLUTION OF BUSINESSES PRODUCT SERVICE EXPERIENCE

8. GAMIFICATION IS FOR EVERYONE Airline Miles Linked IN Nike+ App

10. Tasks are Repetitive, but Fun ANGRY BIRDS WORK Tasks are Repetitive, but Boring Feedback is Instantaneous Feedback is Once a Quarter Goals are Clear Goals are Vague Rules are Transparent & Clear Rules are Poorly Defined & Not Clear Path to Mastery is Clear Path to Mastery is Not Clear Information Courtesy: Mario Herger, Enterprise Gamification Guru Failure is Encouraged Failure is Punished

11. THE MOBILE LINK

12. NOMOPHOBIA No Mobile Phobia. The fear of being out of contact of mobile phones.

13. INTERESTING STATISTICS More SMART PHONES than PEOPLE by 2014

14. INTERESTING STATISTICS

15. REAL-WORLD EXAMPLES OF GAMIFICATION Gamification of To-Do List – Epic Win Game

16. REAL-WORLD EXAMPLES OF GAMIFICATION Gamification of Banking – DSK Bank, Bulgaria

17. REAL-WORLD EXAMPLES OF GAMIFICATION SAP – Gamification of Collections Function

18. THE SOA LINK

19. ARCHITECTURE OF A TRADITIONAL WEB APPLICATION CRM ERP Billing Other Back End Systems Application Server (J2EE or Dot Net or LAMP/WAMP) WEB APPLICATION Dynamic Web Pages Application Data Solution Logic External Interfaces External Interfaces Points and Leaderboards, Game Theme, Images Score and badge calculation logic Schema for Score and Badge Data

20. SOA – WEB SERVICES EXPOSURE Data Sources - Customer Profile, Behavior Info, Transaction History, etc … Centralized Gamification Platform Gamification API Leaderboards Scores Badges External Partner Applications

21. THE SOA LINK GAMIFICATION Increasing customer LOYALTY Through PARTNERSHIPS

22. DEMO – PARTNERSHIP - MAGNUM http://pleasurehunt.mymagnum.com/?lc=en_in

23. THANK YOU

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