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John Torrance-Nesbitt
      Director, Employment Branding & Marketing & UR
  Global Staffing & Diversity Department - HR – Monsanto
                       April 22, 2004 Presentation to HRLT

             “Improving Diversity Recruiting Results”

Objectives:
Raise Monsanto’s Diversity Recruiting Profile
Build a Diversity-Friendly market reputation
Broaden our potential diverse employment pool
Background: A Great Employment Brand



   Our Employment Brand is now firmly established in the marketplace

    •   New recruiting brochures: “Monsanto Careers”; “Seed”; &
        “Technology”.
    •   Upgrades to our Career Section webpage.
    •   A new Recruiting Video.
    •   Won several top employer awards programs. We won the Fortune Top
        100 Employers and St. Louis Business Journal Employer Awards.
Creating Diversity Recruiting
                                                                       Momentum



2004 & Beyond Challenges
              • Raise Monsanto’s Diversity Recruiting Profile
              • Build a Diversity-Friendly market reputation
              • Broaden our potential diverse employment pool


(3) Key Recommendations: Training, Networks & Image


              1.   Training: Build more Diversity Recruiting Skills amongst the
                    recruiting staff
              2.   Networks: Leverage Monsanto internal Employee networks
              3.   Image: Expand Monsanto’s image and visibility with the Diverse
                   candidate pool

Medium –
Long Term     • For Monsanto to be recognized in the market place as an employer of
Aim           choice for people of color - reaping the associated business benefits of having
              a diverse workforce
Training:

      Building more       Training for all recruitment staff
      Diversity           A full-day AIRS Seminar (St. Louis) “Certified Diversity Recruiter”
      Recruiting Skills   This full-day workshop delivers research, case studies, and cutting
      amongst the               edge diversity sourcing tactics which recruiters need to attract
                                and hire the best diversity talent. The course will cover:
      Monsanto’s
      Recruiting Staff    •    Closing Great Diversity Candidates
                          •    What Does a Diversity Job Seeker look for in an organization?
                          •    Reverse Selection & Resume Screening
                          •    Sourcing Great Diversity Candidates
All Recruiters            •    Best Practices in Internet Advertising
Trained                   •    Active Internet Sourcing, etc..
                          •    How to find diversity candidates' Web resumes and home
As:                            pages, etc..
Certified
                              Each Recruiter will be encouraged to sit for the Certification
Diversity
                               examination at the end of this course in order to become a
Recruiters                     “Certified Diversity Recruiter “. Each Recruiter will have access
                               to AIRS’ multi-purpose Diversity Portal
Training:

Building more
Diversity
Recruiting Skills
amongst the
Monsanto’s
Recruiting Staff
(Continued)

            This training’s purpose:


            • Diversity recruitment is a full team approach & effort
            • Training leverages and maximizes the diversity effect across all
            recruiters
            • Skills aid in building a recruitment culture permeated with a diversity
            approach
            • Skills ensure that Diversity is not an “add-on” but rather an important
            and integral part of Monsanto’s overall recruiting strategy
Networks
Utilize Monsanto’s In-house Diversity Networks

      A Networks’ Committee in Staffing has been formed to leverage Monsanto’s
                                Internal Networks.
 We Will:
    Conduct a Summit with the Networks
        Train the “Employee Network Ambassadors” (in selling
        Monsanto as the preferred place to work)
        Gather Organizational Information from all of the
        Networks:
              (e.g., what organizations do they know about; what
              organizations can they (and Staffing) work with in
              order to expand Monsanto outreach efforts, etc.)
Benefits of     • Potential reduction in cost of hiring
leveraging      • Represents a large resource to utilize for Diverse Recruiting
the             • Aids in attracting excellent potential source of candidates &
Internal          employees
Networks        • Aids building integral Diverse Culture
                • Aids external image and corporate Diversity reputation
Image

Enhance Monsanto’s image and visibility with
Diverse candidates

The conveyed images of Monsanto to the public will affect
recruitment results

                • Create a specific brochure profiling people of color at Monsanto
 We need to:    • Increase use of Diverse media (print & radio advertising)
                • Increase use of more Diverse web sites for Monsanto Job Listings
                • Increase attendance to Diverse Career Fairs (General & Industry Specific)
                • Begin some Organizational Corporate Sponsorship e.g. BDPA, HACE,
                MANRRS



Benefits:
                • Wider distribution & circulation of Monsanto opportunities
                • An enhanced image amongst diverse candidate pool
                • Access to increased pipeline of potential diverse candidates at all levels
                • A positive and progressive reputation in the market place
                • More Diverse candidates on the candidates’ slates
More
                Diverse
               Candidates
                 Slates


US Diversity
 Marketing                   Recruiting
Recruitment                  Managers
  Strategy                  Recruitment
                              Strategy
2004 Diversity Strategy




                      US-Wide Diversity Marketing/Recruiting Strategy
                               1) Training: Diversity Recruiting Skills amongst the recruiting staff
                     2) Networks: Leverage Monsanto internal networks
                     3) Image: Expand Monsanto’s image and visibility with the Diverse
                                        candidate pool




Staffing Manager                                                     Staffing Manager
                                      Staffing Manager
                                     Staffing Manager
     Strategy                                                             Strategy
                                           Strategy
                                          Strategy
Lines of Business:                                                   Lines of Business:
                                      Lines of Business:
                                     Lines of Business:
   Foundations                                                         Biotechnology
                                     Commercial & Mfg
                                    Commercial & Mfg


                                      (Pilot Effort)
                                    Diversity Sourcing
                                       Researcher
                                          Co-op
Expected Results



             Increased Diversity on candidate slates
             Increased image and ability to attract
            POC & Women
             Increased momentum and market
            reputation
             Building a greater recruiting network
                    both internal & external (e.g.
                   MANRRS, HACE, etc.)
What We Need From You: HRLT



       Your support, encouragement and
      influence (in working with the Hiring
      Managers)---in conveying the consistent
      message about the continued important of
      inclusive hiring practices,
          which will lead to broad and deep
          diversity across the board;
       Your participation to let us know where
      the issues are;
Staff Diversity Recruiting Training (Certified
           Diversity Recruiter Training)

           •Diversity Sourcing Researchers (Co-op/Intern)
Addendum
           In-house Diverse Networks

           •Brochure "People of Color" at Monsanto

           •Print Advertising

           Radio Advertising

           Websites

           •Career Fairs

           Web postings

           Organizational Sponsorship: MANRRS

           Science Magazine (advertising, job postings,
           search
                               resume database, etc)

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Monsanto april22ndpresentationjtn9.0[1]

  • 1. John Torrance-Nesbitt Director, Employment Branding & Marketing & UR Global Staffing & Diversity Department - HR – Monsanto April 22, 2004 Presentation to HRLT “Improving Diversity Recruiting Results” Objectives: Raise Monsanto’s Diversity Recruiting Profile Build a Diversity-Friendly market reputation Broaden our potential diverse employment pool
  • 2. Background: A Great Employment Brand  Our Employment Brand is now firmly established in the marketplace • New recruiting brochures: “Monsanto Careers”; “Seed”; & “Technology”. • Upgrades to our Career Section webpage. • A new Recruiting Video. • Won several top employer awards programs. We won the Fortune Top 100 Employers and St. Louis Business Journal Employer Awards.
  • 3. Creating Diversity Recruiting Momentum 2004 & Beyond Challenges • Raise Monsanto’s Diversity Recruiting Profile • Build a Diversity-Friendly market reputation • Broaden our potential diverse employment pool (3) Key Recommendations: Training, Networks & Image 1. Training: Build more Diversity Recruiting Skills amongst the recruiting staff 2. Networks: Leverage Monsanto internal Employee networks 3. Image: Expand Monsanto’s image and visibility with the Diverse candidate pool Medium – Long Term • For Monsanto to be recognized in the market place as an employer of Aim choice for people of color - reaping the associated business benefits of having a diverse workforce
  • 4. Training: Building more Training for all recruitment staff Diversity A full-day AIRS Seminar (St. Louis) “Certified Diversity Recruiter” Recruiting Skills This full-day workshop delivers research, case studies, and cutting amongst the edge diversity sourcing tactics which recruiters need to attract and hire the best diversity talent. The course will cover: Monsanto’s Recruiting Staff • Closing Great Diversity Candidates • What Does a Diversity Job Seeker look for in an organization? • Reverse Selection & Resume Screening • Sourcing Great Diversity Candidates All Recruiters • Best Practices in Internet Advertising Trained • Active Internet Sourcing, etc.. • How to find diversity candidates' Web resumes and home As: pages, etc.. Certified  Each Recruiter will be encouraged to sit for the Certification Diversity examination at the end of this course in order to become a Recruiters “Certified Diversity Recruiter “. Each Recruiter will have access to AIRS’ multi-purpose Diversity Portal
  • 5. Training: Building more Diversity Recruiting Skills amongst the Monsanto’s Recruiting Staff (Continued) This training’s purpose: • Diversity recruitment is a full team approach & effort • Training leverages and maximizes the diversity effect across all recruiters • Skills aid in building a recruitment culture permeated with a diversity approach • Skills ensure that Diversity is not an “add-on” but rather an important and integral part of Monsanto’s overall recruiting strategy
  • 6. Networks Utilize Monsanto’s In-house Diversity Networks A Networks’ Committee in Staffing has been formed to leverage Monsanto’s Internal Networks. We Will:  Conduct a Summit with the Networks Train the “Employee Network Ambassadors” (in selling Monsanto as the preferred place to work) Gather Organizational Information from all of the Networks: (e.g., what organizations do they know about; what organizations can they (and Staffing) work with in order to expand Monsanto outreach efforts, etc.) Benefits of • Potential reduction in cost of hiring leveraging • Represents a large resource to utilize for Diverse Recruiting the • Aids in attracting excellent potential source of candidates & Internal employees Networks • Aids building integral Diverse Culture • Aids external image and corporate Diversity reputation
  • 7. Image Enhance Monsanto’s image and visibility with Diverse candidates The conveyed images of Monsanto to the public will affect recruitment results • Create a specific brochure profiling people of color at Monsanto We need to: • Increase use of Diverse media (print & radio advertising) • Increase use of more Diverse web sites for Monsanto Job Listings • Increase attendance to Diverse Career Fairs (General & Industry Specific) • Begin some Organizational Corporate Sponsorship e.g. BDPA, HACE, MANRRS Benefits: • Wider distribution & circulation of Monsanto opportunities • An enhanced image amongst diverse candidate pool • Access to increased pipeline of potential diverse candidates at all levels • A positive and progressive reputation in the market place • More Diverse candidates on the candidates’ slates
  • 8. More Diverse Candidates Slates US Diversity Marketing Recruiting Recruitment Managers Strategy Recruitment Strategy
  • 9. 2004 Diversity Strategy US-Wide Diversity Marketing/Recruiting Strategy 1) Training: Diversity Recruiting Skills amongst the recruiting staff 2) Networks: Leverage Monsanto internal networks 3) Image: Expand Monsanto’s image and visibility with the Diverse candidate pool Staffing Manager Staffing Manager Staffing Manager Staffing Manager Strategy Strategy Strategy Strategy Lines of Business: Lines of Business: Lines of Business: Lines of Business: Foundations Biotechnology Commercial & Mfg Commercial & Mfg (Pilot Effort) Diversity Sourcing Researcher Co-op
  • 10. Expected Results  Increased Diversity on candidate slates  Increased image and ability to attract POC & Women  Increased momentum and market reputation  Building a greater recruiting network  both internal & external (e.g. MANRRS, HACE, etc.)
  • 11. What We Need From You: HRLT  Your support, encouragement and influence (in working with the Hiring Managers)---in conveying the consistent message about the continued important of inclusive hiring practices, which will lead to broad and deep diversity across the board;  Your participation to let us know where the issues are;
  • 12. Staff Diversity Recruiting Training (Certified Diversity Recruiter Training) •Diversity Sourcing Researchers (Co-op/Intern) Addendum In-house Diverse Networks •Brochure "People of Color" at Monsanto •Print Advertising Radio Advertising Websites •Career Fairs Web postings Organizational Sponsorship: MANRRS Science Magazine (advertising, job postings, search resume database, etc)

Hinweis der Redaktion

  1. Our next challenge is to raise Monsanto's profile with the pool of diverse candidates (who could potentially end-up on our candidate slates). We absolutely need to begin to build a reputation for being diversity-friendly . This effort will take a long-term sustained approach , rather than a quick fix. This approach will require some new targeted initiatives over time in order to create sustained momentum around our diversity recruiting efforts My recommendations for (both) enhancing Monsanto image to a diverse candidate pool and attracting more diversity on to the candidates' slates are (1) skills training for the recruiting staff; (2) establishing deeper relationships with the internal networks; and (3) enhancing Monsanto image and visibility with the diverse candidate pool. Medium - Long Term Aim / Purpose For Monsanto to be recognised as an employer of choice for people of colour - reaping the benefits of a diverse workforce.