With the Global workplace and customer markets becoming more diverse every day, firms in Europe should embrace the synergy provided by the coupling of Diversity and Employment Branding, my article explains the benefits to be accrued to your Employment Brand.

1. “Leveraging Your Employment Brand in
Europe through Diversity (June 2013)
By Johnny Torrance-Nesbitt, MBA

With the Global workplace and customer markets
becoming more diverse every day, firms should
embrace the synergy provided by the coupling of
Diversity and Employment Branding.

I am particularly encouraged about Diversity efforts in
Europe, given that the European Commission is
encouraging Employers to voluntarily put Diversity
Management “more firmly on their strategic business
agendas” and is supporting various activities in order
to achieve this goal.

2. Johnny Torrance-Nesbitt, MBA is an award-winning
Global HR professional across several industries and
with outstanding successes in Global University
Relations, Employment Branding and Global Talent
Acquisition, and Diversity Strategies most notably at
several leading global Fortune 500 businesses such as
Monsanto, Lockheed Martin, and the dot.com start-up,
Unext/Cardean University in Chicago and London,
England. He built the Employment Branding function at
Monsanto and the Best Place to Work Awards efforts
and volunteered to be a Diversity Trainer (training being
conducted by Management Dynamics & Scendis) and
built and led University Relations (with Global reach).