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Topher kohan-aima2011
- 2. All Good SEO is Dependent on 3 Things
- 3. The Search Engines Must be Able to:
- 4. Find
- 5. Crawl
- 6. Understand
- 7. FIND XML Sitemaps Will Set you Free! Google Webmaster Sitemap help http://www.sitemaps.org/ http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184 Sitemap.org
- 8. FIND Google Webmaster Tools Are Your Friend https://www.google.com/webmasters/tools/
- 9. Crawl XML Sitemaps and GWMT Again for the Win!
- 10. Crawl Don ’ t Make the Spiders Think!
- 11. Crawl JavaScript CSS Get the Code Off the Page!
- 12. Understand Content With Out Context is Not Content
- 13. Understand Include the Tags the Search Engines Love Title Tag Meta Description Canonical Tag H1 tag Alt Attributes Anchor Text Big 3: Other 3:
- 14. Title Tag <head> <title>Example Title</title> </head> Less than 70 characters Primary Keyword - Secondary Keyword | Brand Name The single most important on-page SEO element, after your content
- 15. Meta Description <head> <meta name="description" content="This is an example of a meta description. This will often show up in search results."> </head> Roughly 155 Characters Meta description tags, not as important to search engines they are extremely important to gain user click-through from search engine result pages.
- 16. Canonical Tag http://googlewebmastercentral.blogspot.com/2009/02/specify-your-canonical.html <head> <link rel="canonical" href=" http://www.cnn.com " /> </head> Google Canonical tag Announcement SEOMoz Review http://www.seomoz.org/blog/canonical-url-tag-the-most-important-advancement-in-seo-practices-since-sitemaps Poor Man 301
- 17. The Other 3 H1 Alt Attributes Anchor Text What is the Most Important Info on the Page What is that Image About? What Does that Link Point to?
- 18. Questions?
- 19. Thanks All Topher Kohan SEO Coordinator: CNN CNNMoney CNN International iReport Email: Topher.Kohan@turner.com Twitter: TopherATL Host: Tech Torture with Topher Favorite Color: Blue Favorite Movie: Star Wars Beer Blogger @ Eatocracy.com