Normal drinks are pasteurized at temperatures above 75oC. As a result the taste an health aspects are completely destroyed. The new PurePulse technology from Cool Wave Processing makes it possible to do cold pasteurization below 45oC. It is the perfect cost-effective alternative for HPP/High Pressure Processing. More information can be found on www.purepulse.eu

1. PurePulse, a great
leap forward in freshness
Add up the benefits
to you of a 21-day
shelf life.
Fresh juice tastes and looks so much more appealing than the juices that now dominate our
supermarkets. Up until now, offering fresh juice in a manner that is safe and of economic
interest has presented a formidable challenge. PurePulse makes it possible to give fresh juices
a longer shelf life while preserving their vitamins, aromas, colours and flavours.
Consumers are champing at the bit for fresh juice. Even so, supply is only limited and potential
room for growth does not appear to have been taken up. The reason? Fresh juices require an expensive
chilled distribution chain and, owing to their short shelf life, the loss percentage is relatively high.
Consequently, it is no wonder that there are difficulties in making an advantageous business
case for fresh juices.
KEPT FRESH WITH

2. PurePulse is able to 460 million
extend shelf life by 21 days consumers within your grasp
21 21 21 21 21
PurePulse makes it possible to give fruit juices a long shelf life while Preservation using PurePulse quite literally gives a whole
preserving their natural vitamins, aromas, colours and flavours. As a new dimension to your sales market. While the sales market
result, this technology is able to open up markets and opportunities for fresh juices often used to be restricted to a radius of around
that were hitherto unfeasible. Using PurePulse preserved fruit juices 200 kilometres, using PurePulse now means being able to expand
yields the following benefits: your potential sales market up to a radius of approximately
1500 kilometres. And that means being able to increase your
• Simplified distribution market from 30 million consumers to as many as 460 million.
• Larger sales market
Technology that has come of age
• Less loss
Add up the benefits to PurePulse has more than proved its worth in practice. For example,
you of a 21-day shelf life. this technology has already been in use within the medical
industry for years. The predecessor to PurePulse was PEF. PurePulse
PurePulse extends the shelf life of fresh juices to at least 21 days. has fine-tuned PEF to perfection by employing a number of clever
In a market where loss is one of the greatest cost items, each innovations. As a result, you will be able to achieve the same level
additional day of shelf life is worth its weight in gold. Add up the of safety with less capital and considerably less heating while still
benefits to you if your product had a 21-day shelf life! retaining even more of your juices fresh properties.
Further information
Specifications
• Continuous process
You might like to hear more about the opportunities that • Capacity: 600, 1200 or 1800 litres/hour
PurePulse can offer you. Frank Smeltink, the commercial director • Max. power: 16kW, 30kW, 50kW
of Cool Wave Processing, will be happy to tell you all about them • Pulse duration: 1-4 μsec
during a personal meeting. • Temperature rise in processing chamber: 5-15 °
C
• Electric field: 20 ‒ 40 kV/cm
• Reduction of micro-organisms: 4-6 log
Agro Business Park 10
6708 PW Wageningen
The Netherlands
T +31 (0) 317 466 270
info@purepulse.eu
www.purepulse.eu